Chief Marketer Staff

• BMW New Zealand Taps Draftfcb Auckland

  BMW Group New Zealand has selected Craftfcb Auckland as its advertising agency.

• Digital

  Student Loan Financial Picks Work Media

  Student Loan Financial Group (SLFG), a private supplier of student loans, has chosen Work Media, a Nashville, TN online marketing agency, to provide search engine marketing services.

• Agencies

  Those Returns Better be Happy: Study

  Nine out of 10 shoppers said a convenient returns policy is either important or somewhat important when deciding whether or not to shop with an unknown online merchant or cataloger, according to a study commissioned by returns management firm Newgistics.

• Agencies

  Loose Cannon: Bluffs and Raises for DMers

  It’s mid-December. Direct marketers are reaping the rewards of the Christmas catalogs they started mailing last January. An unfortunate few are planning the final panicked e-mail blasts for the holiday 2007 season.

• Digital

  Most Shipping Guarantees Expire Dec. 18: Shop.org

  The majority of online merchants have set the deadline to place orders for ground shipping with guaranteed delivery by Christmas on or before Dec. 18, according to a study by trade group Shop.org.

• Coca-Cola Extends NASCAR Sponsorship

  Coca-Cola made it clear last week that it’s on the NASCAR circuit for the long haul, extending its sponsorship deal through 2017.

• Agencies

  Old Navy Offers $10,000 in Game

  Old Navy is giving people a chance to win money to buy items on their holiday wish list.

• Prizelogic Hires Keith Simmons as President

  Keith Simmons, a long-time marketing exec, has been named president and managing partner of online promotions company Prizelogic.

• ESPNU Ramps Up for Student-Generated Content

  ESPNU is launching an initiative to cull student-created content for multiple ESPN media platforms.

• News Brief

  DRAFTFCB AUKLAND: has won the BMW and Mini communications accounts.