Chief Marketer Staff
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Agencies
Lifetime TV Promotes Puerto Rico Film with Sweeps
The Puerto Rico Tourism Co. and Lifetime Television are promoting a new film set in Puerto Rico, with a trip to the island.
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Brands Innovate and Reposition: Study
Innovation and repositioning are enabling brands to remain competitive, according to a new study.
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News Brief
MASTERCARD: has signed on as presenting sponsor for the PBS “Soundstage” concert series in 2008.
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Agencies
All Commerce Is Local, But Some Locales Matter More than Others
The biggest and most multinational companies regularly sell their wares across many markets. The best use locally savvy channels and Web sites to make themselves known, sell and support their products wherever they sell them. But one thing is clear: There’s an infinite amount of opportunity, but a limited pool of resources to do the work.
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Agencies
RSS: Are marketers missing a trick?
Ever since Alexander Graham Bell invented the telephone, marketers typically haven’t been slow in using new technologies to keep customers informed. So it’s a bit surprising that RSS remains a niche tool.
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Data? B-to-B Mailers Have It
When it comes to database use, you might think business-to-business marketers trail their consumer counterparts. Well, think again.
The range of database applications in B-to-B is as broad and creative as
B-to-B marketing itself. -
Listline e-Newsletter 12/10/07
Millard Group Inc. recently assumed management of several files for Ohio
Distinctive Software. -
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Agencies
Gander Mountain Acquires Overton’s for $70 Million
Gander Mountain Co., the outdoors cataloger, has acquired Overton’s Inc. from Linsalata Capital Partners for $70 million.