Chief Marketer Staff
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Listline e-Newsletter 12/11/07
Trinity Direct LLC has been retained to manage a list of contributors to
the Central Association of the Miraculous Medal, a Roman Catholic
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Agencies
Live From NCDM: Sadh Gets Back To (Data)Basics
Customer relationship programs fail at an alarming rate — 70%, said Devyani Sadh, quoting industry statistics.
So why bother? Why go through the headaches of setting up a database marketing system at all?
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Mobile
Wine Enthusiast Generates Mobile Response With Print Ads
The Wine Enthusiast Cos. has launched a mobile advertising campaign supported with space advertising in The Wall Street Journal.
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Agencies
Sales at Restoration Hardware Shift From Stores to Catalogs
Restoration Hardware Inc. has reported that a significant share of its revenues have shifted from retail to direct marketing sales.
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Email
Infocore Partners With Data Wholesaler
Infocore Inc. has formed a partnership with a data wholesale firm and gained access to a 40-million name database that includes 20 million records with e-mail addresses.
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Letters to the Editor
Trade Post: Will trade monkey, organ (liver) and tin cup for family healthcare and dental plan or best offer.
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Agencies
Office Max Brings Back Elf Viral Campaign
People can create their own dancing elves at http://ElfYourself.com by adding faces to the animated character. Visitors can load up to four images to send on to friends and family. Voices can be added by calling a toll-free number to record a message.
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Kodak Enters the PGA Tour
Eastman Kodak struck a multi-million dollar, six-year strategic marketing deal with the Professional Golf Association Tour.
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Wendy’s CMO Resigns
A national search is underway to replace Wendy’s CMO Ian Rowden, who is resigning for personal reasons, the company said.