Chief Marketer Staff
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Agencies
Macy’s Hires Thomas for Loyalty Marketing
Macy’s has added new blood to lead its loyalty marketing efforts.
The retailer has named Aubyn Elaine Thomas as senior vice president of marketing services.
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Agencies
Hertz Offers Car Rental Rewards via Sweepstakes
Hertz is running a sweepstakes with United Airlines offering airline miles as incentives to prod car rentals.
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Agencies
Macerich Malls Offer Interactive Santa Tracking Stations
Macerich shopping centers are giving kids a helping hand this year to keep track of Santa’s annual journey.
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HipCricket Hires VP Brand Solutions
Mobile marketing company HipCricket Inc. has hired Steven Siegel as vice president of brand solutions.
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Agencies
Gift Card Spending to Top $50 Billion by 2012: Study
Spending on gift cards is expected to hit $52.2 billion by 2012, up from $40 billion this year, according to a new Packaged Facts report.
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News Brief
WARNER BROS. is out with a sweepstakes tied to the DVD release of “Harry Potter and the Order of the Phoenix.” People can enter for a chance to win a trip for four to London, England to see the set of the “Harry Potter 6” movie. To enter, fans can visit
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Email
Your Unsubscribe Handling is Probably Lame
The vast majority of permission-based e-mail marketers miss huge opportunities in the way they handle opt-out requests, according to a new study.
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Email
Meet Forrester’s New E-mail Analyst: Julie Katz
With the exception of clients, e-mail service providers take no one more seriously than the analysts who cover their industry.
ESP executives turn to analysts for advice on what types of products, features and services they should be developing, and they hold their collective breath every year waiting for the analysts
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Email
Wednesday is Tops for Opens, Clicks: eROI
Wednesday was the best day of the week in the third quarter of 2007 to send e-mail in terms of click and open rates, according to the most recent study by e-marketing services firm eROI.