Chief Marketer Staff

• Verso Paper Files for IPO

  Verso Paper Corp. has filed with the Securities and Exchange Commission to make an initial public offering of common stock.

• Eckler Taps Omniture

  Eckler Industries, an automotive products direct marketer, has chosen Omniture to provide Web analytics and consulting services.

• AOL Completes Quigo Acquisition

  AOL has completed its acquisition of Quigo, a contextual advertising company, for an undisclosed sum.

• New Products and Services

  Insight24: a rich media business-to-business directory that aggregates Webcasts, videos and podcasts

• Agencies

  Meet the Broker: Jennifer Cuttler

  This week, Meet the Broker features Jennifer Cuttler, who confronts challenges like financial data privacy regulation and diminishing response list universes head on.

• Listline e-Newsletter 12/20/07

  Hippo Direct has been appointed as a non-exclusive list manager and licensed data reseller for the American Dental Association. The ADA file consists of 239,924 members, which includes dentists and students. Members pay up to $1,100 in annual dues. The ADA charges a royalty fee over the base price, but selections are offered at no charge. The brokerage commission is 30%.

• Agencies

  PCH to Change Its Marketing to Elderly Iowans: AG

  (Promo Xtra) — Publishers Clearing House has agreed to reform its practices when marketing sweepstakes to elderly people in Iowa.

• Mission Marketing Acquires RLA Group

  The Mission Marketing Group plc, a British advertising agency, has acquired RLA Group for 9.5 million pounds (about $19 million).

• Customer Acquisition Network to Buy Options Media Group

  Customer Acquisition Network Inc. will purchase Options Media Group, an e-mail marketing agency based in Hallandale, FL.

• LBI International Acquires Iven & Hillmann

  LBI International AB, a Swedish digital advertising agency, has acquired Iven & Hillmann GmbH & Co. KG and Iven & Hillmann Verwaltungs GmbH in Berlin, for an undisclosed sum.