Chief Marketer Staff, Author at Chief Marketer

USPS Seeks Feedback on Barcoding Proposals

The U.S. Postal Service is seeking comments on Intelligent Mail barcoding standards plans to require for letters and flats to receive automation discounts after Jan. 2009.

Letters to the Editor

Some years ago, in a former existence, I was up-moted to the position of buyer for a large department store. To give you some idea of how well I did in the post, the store is now bankrupt … gone … how do you spell pffffht?

Agencies

Cottonelle Launches Major Non-Traditional Campaign

Kimberly-Clark has launched the largest non-traditional marketing campaign in its history to boost sales for the Cottonelle brand.

Agencies

McDonald’s Takes on Competition with Specialty Coffee, Baristas

Is McDonald’s turning into the new Starbucks?

Agencies

Doritos Narrows Super Bowl Music Contest to Three

Frito-Lay is giving people the final say to vote for their favorite tune from three finalists in the latest Crash the Super Bowl contest. In it, music enthusiasts developed original songs for a chance to win a record deal with Interscope Geffen A&M Records and create a music video.

Omnicom Invests in Chinese Communications Group

Omnicom Group Inc. has taken a significant minority investment in China’s Shunya Communications Group through BBDO, a move to strengthen its position in China’s communication’s industry.

NHL Needs to Keep Outdoor Game a Novelty

The AMP Energy Winter Classic was played before a record crowd and drew tremendous television ratings in the Buffalo and Pittsburgh markets. But will the National Hockey League look at that apparent success and wear out a novelty for both fans and sponsor? Click here for more.

Maximum Pain from the NFL

The Dallas Cowboys were playing on national television. But unless you were one of the few households that have the NFL Network, you’re out of luck. Is inflicting pain on your fan base a viable go to market strategy? Click here to see what Erik Hauser thinks.

Moving Beyond Transactions: The Benefits of Web Services and SOA

Revenue-generating activities such as purchases, subscriptions, licenses, and related cross-sells are relatively easy for most companies to track and understand at a customer level. But non-revenue activities have traditionally been more difficult to track. Web services and service-oriented architecture are creating more opportunities for positive customer interactions. Click here and find out how to make this information available, and how to use it.

Internet Marketing Resolutions: Don’t Rest on Your Laurels in 2008

Renagade’s director of strategic planning, Shana Lory, has a lot of New Year’s resolutions. With the help of Lydia Snipe, Renegade’s director of digital development, she applied those ideas to her life as an Internet marketer. Click here for thoughts on how to better your marketing life in 2008.