Chief Marketer Staff

• Email

  Privacy Witch Hunt Goes After Sears

  Sears last week became the latest business to come under fire from privacy advocates. The charge: The retailer failed to adequately disclose to consumers that joining its My SHC Community would result in tracking software being installed on their computers.

• Email

  E-mail Spending to Top $2B by 2012: Jupiter

  E-mail marketing spending will go from $1.2 billion in 2007 to $2.1 billion in 2012, according to a new report from JupiterResearch

• Email

  Spam Filters Work: FTC

  Amid a string of grossly self-serving reports from Internet security firms that the vast majority of e-mail traffic is spam comes a little-noticed report from the Federal Trade Commission claiming that ISPs

• Email

  EWay Direct Strikes Deal with Return Path

  E-mail service provider eWay Direct has signed a deal with Return Path to offer its Delivery Assurance Services to clients free.

• Agencies

  Party Hearty

  Laptops usually aren’t seen as fashion statements. But they were at an event hosted last year by Dell Computer. Dell wanted to showcase the new color

• Listline e-Newsletter 1/8/08

  Leon Henry Inc.’s LH Management Division has been appointed list manager
  for health club operator Bally Total Fitness Corp.

• Systemax Acquires CompUSA

  Systemax Inc., parent of cataloger TigerDirect, will acquire CompUSA Inc. for an undisclosed sum.

• Digital

  Liberty Media Buys Bodybuilding.com

  Liberty Media Corp. has bought Bodybuilding.com, a sports nutrition e-marketing and fitness Web site, for an undisclosed sum.

• Digital

  TMN Group Acquires Dutch Digital Firm Tapps

  TMN Group plc will acquire Tapps b.v. an online marketing company in the Netherlands, for 5.7 million pounds ($11.2 million).

• Aegis Group Buys White Sheep Digital Agency

  Aegis Group plc has bought White Sheep, a Finnish digital marketing agency.