Chief Marketer Staff, Author at Chief Marketer

Nestlé Pushes $1 Million ‘American Idol’ Game

Nestlé is running an on-pack promotion and game tied to the upcoming season of “American Idol” offering the chance to win $1 million.

Agencies

Borders Kicks off Dream Rewards Sweepstakes

Borders is out with a sweepstakes targeting loyalty program members that sends the winner on a trip to the “50th Annual Grammy Awards.”

Agencies

‘One Tree Hill’ Stages Macy’s Casting Calls

“One Tree Hill” fans have a shot at a walk-on role in the series and a weekend with the cast as part of a CW promotion with Macy’s.

ESPN Extends Brand with MobiTV Channel

ESPN is broadening its wireless reach in a deal with MobiTV to create a channel delivering live simulcasts of some sports events to cell phones.

DM Trade Group Lets Consumers Block Selected Mailers

In an effort to forestall do-not-mail legislation now moving through 15 states, the Direct Marketing Association has unveiled a revamped version of the service that lets consumers opt out of receiving e-mail from DMA members.

Agencies

SED International Creates Incentive Reward Program

SED International, provider of computer hardware, wireless communications and consumer electronics, has established an incentive rewards program which provides paybacks for purchases of consumer electronics and computer technology products.

Maltin Named SVP at Nickelodeon/MTVN Group

Samantha Maltin has been named senior vice president of integrated marketing and partnerships at Nickelodeon/MTVN Kids and Family Group.

Agencies

Thrifty Car Rental Prepays Tolls in Florida

Thrifty Car Rental is offering prepaid road tolls with select car rentals when customers use American Express cards at participating locations in Florida.

Agencies

Postscripts

FRIENDLY’S ICE CREAM CORP.: has once again launched its annual Valentine’s Day fund-raiser for Easter Seals to benefit children and adults with disabilities.

News Brief

DOLLAR RENT A CAR: is running a sweepstakes through Jan. 31 at http://www.dollar.com that awards daily prizes of a free week of car rental in the U.S.—up to 31 chances in all.