Chief Marketer Staff

• Agencies

  Meet the Broker: Lutz Schremmer

  Today we meet Lutz Schremmer, a partner and vice president of list brokerage with MeritDirect. Schremmer has 12 years of experience as a witness to an industry reinventing itself.

• Listline e-Newsletter 1/9/08

  Avrick Direct Inc. has taken management of its Movin’ and Spendin’ files
  in-house. Approximately 2.2 million monthly hotline names are available
  for new movers

• Agencies

  DMA Revamps Direct Mail, Catalog Opt-Out Program

  The Direct Marketing Association has modified its DMAChoice program, dropping the $1 online verification fee and allowing consumers to opt out of receiving catalogs on a brand-by-brand basis without cost.

• L.A. Times, Valassis Expand Spanish-Language Shared Mail Program

  The Los Angeles Times Media Group and Valassis will expand their insert program, which currently reaches 350,000 households, to 500,000 households effective Feb. 1. The new subscribers will receive a Spanish-language version, “Hoy Fin de Semana.”

• Vertis Hires Miotke As President of Direct Marketing

  Vertis Communications has hired Charles Miotke to serve as president of direct marketing.

• Digital

  Browser Media, Keith Budden Offer Affiliate Marketing Consultancy

  Browser Media, a search engine marketing agency based in the United Kingdom, has joined with affiliate marketing expert Keith Budden to offer affiliate marketing consultative services.

• Email

  E-Dialog Names Tim Carruthers VP of Engineering

  E-mail services firm e-Dialog has tapped Tim Carruthers to serve as vice president of engineering.

• Letters to the Editor

  Your point about the gift cards was very well taken. They are a desirable gift, but as you said in your article, some people hate to give them because they are a cop-out.

• Agencies

  Carlson Marketing to End Gold Points Rewards Network Program

  Carlson Marketing Worldwide is phasing out its Gold Points Reward Network program, which includes 8 million members who earn rewards at more than 500 partner companies.

• Agencies

  Staples Swaps Coupons for Old Office Products

  Staples is offering customers coupons in exchange for old staplers and hole-punches.

  It’s all part of a recycling program the retailer is running to drive sales of its One-Touch products.