Chief Marketer Staff

• Talbots Names Bennett President of J. Jill

  The Talbots has named Paula Bennett president for its J Jill brand.

• Digital

  UBid Appoints Olsen Chief Operating Officer

  UBid.com has appointed Lee Olsen chief operating officer.

• Agencies

  Kimberly-Clark Reruns Room Makeover on ‘The View’

  Kimberly-Clark is reprising its room makeover sweepstakes with ABC’s “The View” talk show

• Agencies

  Swiffer Kicks off YouTube Video Contest

  Procter & Gamble’s Swiffer brand has partnered with Warner Music Group to roll out its first music video contest.

• Agencies

  Current TV Taps Viewers for Sidekick Spots

  Current TV, the cable television network that relies heavily on user-generated content, is partnering with wireless carrier T-Mobile for a second time in a contest to let viewers create video ads for a product in return for air time and a possible cash reward.

• Dairy Queen Beefs Up Marketing with New Hire

  International Dairy Queen has named Jill Anderson to replace Patty Halvorson, Dairy Queen’s director of promotions, who left in late December.

• Freeman Named CMO at Turner Animation

  Brenda Freeman has been named to the newly created post of chief marketing officer at Turner Animation, Young Adults & Kids Media.

• News Briefs

  TYSON FOODS INC.: has partnered with Kemin Industries Inc. to develop and sell flavor enhancers to the North American pet food market.

• Digital

  Red Zone: Internet Radio Station Uses Search and Viral Marketing to Find Audience

  Viral marketing and search is helping Internet radio station MyREDLounge.com find an audience for its cool – or is it hot? – jazz, swing and blues format.

• Agencies

  Deal or No Deal: Wikidealz.com Tweaks the Affiliate Model

  With the hope of bridging the worlds of social networking and online shopping, Wikidealz.com officially launched in late November.