Chief Marketer Staff

• Agencies

  Neiman Marcus Direct Revenue Up 8,4%

  Neiman Marcus Inc. reported revenue of $723 million for December, a 4.9% increase over $689 million last year.

  Neiman Marcus Direct revenue rose 8.4% during the month.

• NBA, Kia Set Up Marketing Deal

  The National Basketball Association and KIA Motors America unveiled a multi-year marketing pact yesterday, with KIA presenting sponsor of annual NBA player awards.

• Agencies

  P&G’s Dawn Searches for Dirty Dishes

  Procter & Gamble is out with a new campaign promoting its Dawn Direct Foam dish soap with an online contest tied to football.

• Agencies

  Time Warner Targets Teens with Virtual World Investment

  Time Warner has disclosed that it has made an investment in Gaia Online, a virtual world targeting a teen audience.

• Agencies

  Miller Offers Texans a Shot at Free Gas

  A new online contest from Miller Brewing Co. gives Texans a chance to win $100,000 in free gas.

• Online Video Watching Grows 45%

  Online video watching grew 45% in the U.S. between late 2006 and late 2007, according to The Pew Internet & American Life Project.

• News Brief

  SKECHERS: has signed a licensing agreement with bebe stores, Inc. to design, develop and market Bebe Sport women’s footwear.

• Listline e-Newsletter 1/10/08

  Infocus has been appointed to manage a list of 235,000 members of the
  National Association of Home Builders. The average amount paid for dues
  was $425. NAHB members are responsible for 80% of new home construction.
  This file was formerly managed in-house.

• Eric Mower & Associates Acquires Clarke Advertising

  Eric Mower and Associates has acquired Clarke Advertising & Public Relations for an undisclosed sum.

• Coldwater Creek Axes 65 in Cost Cutting Move

  Coldwater Creek has eliminated 65 jobs in several facilities, according to the Parkersburg, WV News.