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Chief Marketer Staff

  • Emotional Rescue: Enrich Your Brand in 2008

    Maybe you’ve made a resolution to improve your bottom line in 2008. But have you thought about how you can make your brand emotionally stronger in the next 12 months? Click here for six tips from Laurence Knight of Fletcher Knight on how to do just that.

  • Building Brand Equity in Tough Times

    Savvy marketers know that the very best time to gain advantage against competitors is during a recession. But of course, marketing and communications spending is often the first thing to go under the knife at the signs of trouble. Click here for six ways James R. Gregory of CoreBrand says you can build brands equity when the economy takes a dive.

  • Digital

    Early Valentine: Make Advertisers Love Your Site

    If your Web site doesn’t stand out to media planners, you won’t see a dime of the estimated $43 billion marketing spend on online advertising. Click here for 10 steps from Avenue A | Razorfish’s Dave Friedman to make advertisers fall in love with your site.

  • News Briefs

    HASBRO INC.: has signed a licensing deal with Thorley Industries, LLC to develop two new yet-to-be-named products to launch this year.

  • Listline e-Newsletter 1/11/08

    The Bank Administration Institute has appointed Statlistics to manage a
    list of 41,188 subscribers to Banking Strategies magazine. Most
    subscribers are senior-level executives at banks, savings institutions
    and brokerage, insurance and mortgage firms. VentureDirect Worldwide was
    prior list manager.

  • Agencies

    1-800 Contacts Back in Court Over Keywords

    1-800 Contacts is suing Lensworld.com claiming trademark infringement over Lensworld allegedly buying “1800Contacts” as a keyword to trigger its ads on Google and other search engines.

  • Agencies

    Pakistan Puts Forth Electronic Crimes Law

    The Pakistani government has enacted a law to protect electronic transactions in the country, according to wire service reports.

  • Agencies

    UnitedHealthcare Acquires Fiserv MO Pharmacy

    UnitedHealthcare has acquired Fiserv Inc., a mail order pharmacy and healthcare service firm, for $775 million.

  • Agencies

    MSC Industrial Direct Income Grows

    MSC Industrial Direct Co. Inc. posted net income of $46.9 million for the first quarter, am increase over $40.3 million in the prior year.

  • Agencies

    Jos. A. Banks December DM Sales Rise 14.3%

    Jos. A. Bank Clothiers Inc. posted net sales of $111.6 million for December, a 9.3% increase over $102.1 million in the prior year.

    Direct marketing sales increased 14.3% during the month.