Chief Marketer Staff

• Digital

  Time Warner Targets Teens with Virtual World Investment

  (PromoXtra) Time Warner has disclosed that it has made an investment in Gaia Online, a virtual world targeting a teen audience.

• Agencies

  Chefs Catalog Shutting San Francisco Office

  (Multichannel Merchant) Cooking and kitchenware products merchant Chefs Catalog will close a San Francisco office and shift jobs from that location to its Colorado Springs, CO, headquarters.

• Loose Cannon: E-Mail Metrics: A Destructuralist View

  Early in the New Year, a marketing research firm declared Wednesday the best day for e-mailers to send out their messages. This contradicted late-2007 research, which stated the choicest days were either Tuesday or Thursday. That finding, in turn, had refuted mid-year research that conclusively proved Saturday was the one day every e-mail marketer should embrace.

• Starbucks Names Top Marketers

  Starbucks has made a number of changes to its core leadership team as part of its new effort to focus more on customer engagement.

• Agencies

  Weather Channel Issues Sweeps Bulletin to Boost Series

  The Weather Channel is hyping its new series about weather’s impact on historic events online with a quiz and a vacation sweepstakes.

• Agencies

  Burger King Teams with MasterCard for Sweeps

  Burger King Corp. is partnering with MasterCard for an in-store sweepstakes, which offers the chance to win vacation getaways and gift cards.

• Agencies

  MTV Spreads Content to Video Sites

  MTV Networks is pushing its video content to several video entertainment sites that will stream video clips from various MTVN channels.

• Mobile

  Consumers Remember Seeing Mobile Ads, Brands: Survey

  One out of three mobile phone users in the U.S. can recall seeing or hearing an ad on their handset in the last three months, according to a new survey by mobile entertainment provider Limbo.

• Agencies

  You Want a Latte With That? McD’s Brews Up Coffee Strategy

  McDonald’s is ready to make its second supersized plunge into the coffee market. But will its latest attempt as a barista make it Sanka or swim? Click here to see why Brand Keys founder Robert Passikoff says Mickey D’s customer base is loyal enough to choose it over rivals like Starbucks and Dunkin’ Donuts.

• Agencies

  The Color of Conservation: Tips for Going Green Online

  It’s not that easy being a green Web site. Marketers need to determine the right approach to creating effective Web-based communication that will capture the spirit of environmental conservation becomes crucial to the success of Web site initiatives. Click here for 10 tips from SiiTE Interactive founder Alan Ruthazer.