Chief Marketer Staff

• Listline e-Newsletter 1/15

  This list of 718,000 families with children comes from the Penn Foster
  Career School. Those listed have spent on average $685 to enroll in
  accredited independent home study courses. Sources include direct mail,
  DRTV, package inserts and the Internet.

• CMO Survey: Budgets Holding Steady or Rising

  The Chief Marketing Officer (CMO) Council says most marketing budgets will either hold steady or increase this year, which runs counter to all the recent talk about a possible economic recession.

• Vertis Research: Ad Inserts Influence More Than TV

  Advertising inserts have surpassed television to become the most influential media for consumers, based on research findings released by the marketing services firm Vertis Communications.

• DMA Sees Nonprofits Increasing DM Spending

  Nonprofit organizations typically received a $14.47 return for every $1 invested in direct marketing during 2007, according to new report findings released by the Direct Marketing Association.

• Digital

  Tremor Media Raises $11 Million to Promote Video Ads

  Tremor Media the operator of an Internet video advertising network reported it has raised $11 million in investment capital, with the help of Canaan Partners and Masthead Venture Partners.

• Letters to the Editor

  It was a thrill to read what the academics had to say about the best day for e-mail metrics, and particularly to see my old professor Babka-Fresser’s razor-sharp mind at work — although he can occasionally sound like a putz.

• Agencies

  NE Supermarket Chain Gets Promotional Scanners

  Interactive retailing solutions provider Modiv Media said it will install handheld scanner and promotion devices in 100 New England Stop & Shop supermarkets.

• Agencies

  Marketers Line Up to Give ‘Iron Man” Lift

  Paramount Pictures and Marvel Entertainment have lined up a quartet of heavyweight marketing partners to hype their “Iron Man” movie.

• Agencies

  Live from NRF: 2007 Retail Sales Predicted to Grow 3.5%

  The National Retail Federation is forecasting a 3.5% increase in retail sales this year, the lowest hike since 2002.

• American Airlines Pulls Promo After Big Response Clogs Site

  American Airlines temporarily removed a sweepstakes from its Web site after hoards of people tried to register for the promotion and caused technical problems with the microsite.