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Chief Marketer Staff

  • News Brief

    THE NATIONAL BASKETBALL ASSOCIATION: has unveiled NBA China, a venture with five strategic partners created as an entity to conduct all league business in that big far east market.

  • Chief Marketer Webinars Headlines: 3 for right rail

     

  • Email

    Meet Epsilon’s New CMO: Interview with Steve Cone

    Speak to Steve Cone about marketing and it very quickly becomes apparent that direct response advertising runs through his veins.

    The recently named CMO of marketing services firm Epsilon

  • Email

    Best Letter to the Editor Ever

    Sure, we trade hacks don’t get paid a whole lot of money, but we are rewarded handsomely with great intellectual give and take. As a result, money is a secondary consideration.

  • Agencies

    AOTA Endorses Enhanced Security Scheme

    The Authentication and Online Trust Alliance announced today it is endorsing so-called Extended Validation SSL certificates, a security scheme the group says will help validate Web site owner identities and protect consumers from online fraud.

  • Claim Your Prize

    Speaking of successes, it’s time once again to submit your best digital efforts for this year’s Interactive Marketing Awards.

  • Searching for a Candidate? Good Luck

    The 2008 Presidential election is shaping up to be the most networked political contest in our nation’s history. All the contenders have fairly interactive Web sites, and most have social-network profile pages too. Obama belongs to half a dozen Web interest communities.

  • Fighting a Flood of Bottled Water

    Can you brand something as common as tap water? Two New York-area marketing consultants began a campaign to do just that in the latter half of last year. They’ve had so much success that what started out as a labor of love run out of their homes now threatens to turn into a full-time job.

  • A Birthday and a Birth

    The Internet turned 25 over the weekend. Twenty five years ago last week, Vint Cerf and Robert Kahn got a few computers in their Defense Department research agency to start talking to each other using the TCP/IP protocol. That platform, which had been in development for more than a decade, let small computer networks start talking to each other.

  • Marketers Juice up the Jukebox

    San Francisco-based Ecast claims to provide digital music and other content to more than 10,000 bars and nightclubs around the U.S.