Chief Marketer Staff

• McDonald’s Kills Promo on Jacket’s of Kids’ Report Cards

  McDonald’s has ended a promotion in Florida on the jacket’s of children’s report cards after an advocacy group and a parent complained.

• Agencies

  I Can’t Believe It’s Not Butter Pushes $1 Million Sweeps

  Unilever is letting people play with its I Can’t Believe It’s Not Butter brand with a game show style promotion and sweepstakes for a chance to win $1 million.

• CBSSports.com Redesigns, Builds Blogging Capacity

  CBS Sports.com is figuring on boosting its user base and usage time with new blogging features and other aspects aimed at engaging Web surfers.

• Agencies

  Carnival Kicks off Valentine’s Day Contest

  Carnival Cruise Lines is paying homage to Valentine’s Day with a contest that awards a free cruise to the couple with the most romantic stories.

• Agencies

  Electronic Arts Launches NBA Live Competition

  Virtual hoops stars tip off competition in the 2008 EA Sports NBA Live Challenge tomorrow in Los Angeles.

• American Eagle Outfitters Launches Children’s Brand

  American Eagle Outfitters is rolling out a new children’s apparel brand.

• News Brief

  WOMEN’S PROFESSIONAL SOCCER: has created a Web site at http://www.womensprosoccer.com and unveiled its logo

• Agencies

  Just How Super is the Super Bowl?

  Blurb: Is your brand super for Super Sunday? Click here for results from Brand Keys’ sixth annual Super Bowl Engagement Survey, which shows that when it comes to advertising ROI, upsets are not limited to the playing field.

• Agencies

  Women Don’t Just Buy Brands, They Join Them

  From “cocooning” to “cashing out” to “down-aging,” noted marketer and author Faith Popcorn’s predictions about our changing society have been spot on. So what does the founder of marketing consultancy firm BrainReserve think about women and their brand-sense? Click here and find out.

• Agencies

  Predictive Modeling: Turning Data Into Insight

  The power of predictive modeling can turn data into insight—and build customer lift and retention. Click here for Colleen Ryan’s tips on how to get started.