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Chief Marketer Staff

  • Email

    E360 Back in Court, Suing Comcast

    E360 Insight CEO Dave Linhardt, the e-mail marketer who is waging a well-publicized legal battle against anti-spam blacklisting concern Spamhaus, has filed suit against Comcast, this newsletter has learned.

  • Listline e-Newsletter 1/22

    Some 578,900 names have been assembled for this file. These individuals
    reportedly take an average of two ski trips annually lasting three days
    or more. Data has been sourced from skiing magazines, reader services
    page advertising and the Internet.

  • Agencies

    Old-Fashioned DM Haunts, Helps Ron Paul Campaign

    Though Ron Paul’s campaign has certainly demonstrated online fundraising prowess, good old-fashioned direct mail has played a highly unusual role in it, as well — at times both bad and good for the Republican presidential candidate.

  • Digital

    Online Shopping in U.K. Grows 54%

    Online shopping in the U.K. totaled 46.6 billion pounds ($91.2 billion) last year, up 54% over 30.2 billion pounds ($59.1 billion) in 2006, according to the Internet Marketing in Retail (IMRG) Capgemini E-Retail Sales Index.

  • Agencies

    Urban Outfitters to Acquire Styer’s Nurseries

    Urban Outfitters Inc., an apparel direct marketer, has signed an agreement to acquire J. Franklin Styer Nurseries Inc.

  • Digital

    Saudi Online Spending Tops $3.2 Billion

    Spending by Saudi Arabian Internet users reached over $3.2 billion last year, according to Arab Advisors Group.

  • Digital

    Les Smiedt Heads Online Marketing for Fortress Financial

    Fortress Financial Group Inc. has appointed Les Smiedt to serve as marketing and advertising consultant to oversee online campaigns and promotions for prepaid credit cards and launches for new debit cards.

  • Digital

    Technology Monitors Eye Movements on Web Sites

    Oneupweb has introduced an eye tracking service for analyzing the physiological movements of the human eye and psychological implications for marketing when Web pages are viewed.

  • Agencies

    USPS Enlarges Priority Mail Box

    The U.S. Postal Service Board of Governors has approved enlarging the box used for sending priority mail.

  • Loose Cannon Will Return Jan. 29

    Loose Cannon will not appear this week, as its writer is recovering from excessive indulgence in a weekend filled with emotion-laced vicious competitions. We leave it to readers to determine whether we refer to the NFL playoffs or to presidential primary and caucus coverage, but here’s a hint: It was absolutely, positively the more dignified and less cartoonish of the two…