Chief Marketer Staff

• Agencies

  Car Renters Selling Carbon Offsets

  A trio of major car rental companies is enticing ecologically conscious customers by marketing carbon offsets as part of their offerings. The offsets fund clean energy and other projects that result in measurable reductions in carbon emissions.

• Agencies

  Carlson Hotels Finds Niche with Global Loyalty Program

  Carlson Hotels Worldwide is seeing improved membership in its loyalty program after consolidating its two programs into one global program.

• Agencies

  Thrifty Drives Business with Triple Miles Incentive

  Thrifty Car Rental is trying to boost rental rates by offering triple miles rewards to frequent flyers of eight airlines for the next several months.

• Agencies

  Gift Cards to Reach Over $52 Billion by 2012: Report

  Gift cards are big business, and the category is set to get explode exponentially over the next several years, according to a report from publisher Packaged Facts.

• Agencies

  Postscripts 1/23

  CHOICE HOTELS INTERNATIONAL’S: loyalty program, Choice Privileges, has expanded its partners to include the Econo Lodge and Rodeway Inn hotel brands.

• NutsOnline Gets Social With Jericho Fans

  If your favorite television show got cancelled, what would you do? See what else was on? Write a letter of protest?

  Fans of CBS’s “Jericho” went nuts.

• E-News to Go

  Chinese travel search engine Qunar.com and Chinese social networking site Tianya.cn will jointly hold “The Qunar Cup — My Ultimate Travel Experience.”

• Email

  Pivotal Veracity Unveils Mobile E-mail Optimization Tool

  E-mail deliverability firm Pivotal Veracity last week unveiled a tool to help marketers ensure e-mail gets delivered, and appears and works properly on mobile devices.

• Email

  Stupid E-mail Watch: A Talking Cervix?

  Planned Parenthood recently sent an e-mail campaign out recently with the attention-grabbing subject line:

• Email

  McDonald Leaves Lyris, Joins Silverpop

  Loren McDonald has left his position as head of communications for Lyris to take a job at e-mail service provider Silverpop.