Chief Marketer Staff
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Agencies
Linhardt Sues Anti-Spammers…Again
Dave Linhardt sure is spending a lot of time with lawyers these days.
The CEO of e-mail marketing firm e360 Insight who has sued Spamhaus, is suing Comcast, and who is being sued by a lawyer in Ohio and an anti-spammer in California, has now filed suit against some anti-spammers on discussion group Nanae
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Email
E-mail Trust Firm Iconix Gets PayPal, Trend Micro Backing
Iconix—a company whose technology aims to restore consumer trust in e-mails from companies with which they do business—has taken a significant step toward gaining a critical mass of users by getting PayPal and Trend Micro to offer its technology to their customers.
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Email
Yahoo!, Cloudmark Implement Return Path Certification Scheme
Yahoo! and anti-spam firm Cloudmark have signed on to begin using Return Path’s Sender Score Certification whitelisting program as one of the gauges they use to determine if incoming e-mail is spam.
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Email
Emma Offering Video Services
E-mail marketing on-demand software provider Emma has struck a deal with StudioNow to offer e-mail marketers video editing and creation services.
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Listline e-Newsletter 1/29
MeritDirect recently has been appointed to manage a portfolio of lists for Jacob-Cameron Publishing Co.
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Letters to the Editor
You’ve once again given me pause for laughter, a chuckle and then, the ‘a-hah’ moment as I often contemplate the DMA’s press releases . . . as in ‘what are they thinking?’
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Agencies
Harte-Hanks Acquires Agency in Britain
Harte-Hanks Inc. has acquired Mason Zimbler Ltd., a digital marketing agency based in the United Kingdom. Financial terms have not been disclosed.
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Agencies
Credit Concerns May Doom Blackstone’s Purchase of Alliance Data
One of the biggest DM deals of 2007 hit a significant, if not fatal, roadblock when a group led by The Blackstone Group had serious second thoughts about its acquisition of Alliance Data Systems Corp.
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DMA Report: Auto Dealers Achieve Highest ROI for DM
Automotive manufacturers are projected to invest $9.8 billion in direct marketing to generate $108 billion in sales by 2012, according to report findings released by the Direct Marketing Association.