Chief Marketer Staff

• Digital

  Plenty of Upside to Maturing Online Retail Market: Forrester

  Non-travel online retail sales in the U.S. reached $175 billion in 2007, according to a new study from Forrester Research. While the growth rate is not as significant as in years past — reflecting a maturing channel — non-travel online sales should hit $335 billion by 2012.

• Agencies

  Yahoo Net Income Drops As Layoffs Are Imminent

  Yahoo’s fourth-quarter net income fell from $269 million a year ago to $206 million during the quarter just ended, while its revenue rose from $1.7 billion to $1.83 billion during the same period.

• Agencies

  Autodialer Telemarketer Hit With $180,000 FTC Fine

  The Federal Trade Commission has issued a proposed consent decree with Voice-Mail Broadcasting Corp. and its owner, Jesse Crowe. The FTC charged that Voice-Mail violated the Telemarketing Sales Rule (TSR) by making more than 46 million automated calls that featured prerecorded messages.

• Letters to the Editor

  Well done! Seems like the DMA doesn’t find much value in targeted conferences anymore (unless of course there are extra member dues to be collected).

• Coors Light Replays Latino Bowl Before Big Game

  Coors Light will roll out rosters of ex-National Football League stars and Latino celebrities in its second tag football ‘Tazon Latino’ (Latino Bowl) airing on Telemundo to help hype Super Bowl XLII.

• Euro RSCG Buys Promo Agency Shake

  Euro RSCG Worldwide has acquired promotion marketing agency Shake.

• Agencies

  Visit London Promotes Valentine’s Getaway Sweeps

  Visit London is bringing a little bit of London to Manhattan this week through the creation of ice sculptures in the form of iconic London landmarks.

• Agencies

  Gap Casting Call Draws a Half a Million Votes

  A Gap contest to find fresh young faces to be featured in in-store ads has drawn 500,000 votes and four winners.

• Spending on Experiential Marketing on the Rise: Survey

  Spending on experiential marketing is getting a boost this year, according to a new survey by Jack Morton Worldwide.

• New Brief

  NIKE: has named John Hoke as vice president, global footwear for the Converse brand.