ON TODAY’S DIRECT LISTLINE:
* Jacob-Cameron Publishing Files
* John Bogles Success Maker Secrets
* HFM Subscriber Political Party Master File
* Ancestry Publishing Book Buyers
* Hot Trend Product Buyers
* Princeton Executive Social Security Reform Donors
* American Executive Network
* People in the News
LISTS UNDER NEW MANAGEMENT
Jacob-Cameron Publishing Files
MeritDirect recently has been appointed to manage a portfolio of lists for Jacob-Cameron Publishing Co. These include lists of engineers (233,921), human resources professionals (149,628), manufacturing executives (190,545), a psychology and counseling database (81,666) and several other files formerly managed in-house. The source is direct mail.
Selections: Hotlines, gender, number of employees, telephone number, sales volume, SIC code, state/SCF/ZIP:
Price: $95/M
Contact: MeritDirect, Pat Bishop (914-368-1133; [email protected])
John Bogles Success Maker Secrets
List Services Corp. has been selected to manage the John Bogles Success Maker Secrets file. Some 701,000 buyers are named on this list of opportunity seekers. These consumers purchased a how-to guide for achieving success. The average sale was $30. Direct mail was the source. No telemarketing is allowed. Dunn DataCo formerly managed this file.
Selections: Quarterly hotline, gender, state/SCF/ZIP
Price: $100/M
Contact: List Services Corp., Joan Ginty (203-791-4450; [email protected])
NEW LISTS
HFM Subscriber Political Party Master File
Hachette Filipacchi Media has introduced list of 4.3 million magazine subscribers with data appended from KnowledgeBase Marketing that identifies political affinities. This file includes subscribers to such titles as American Photo, Boating, Metropolitan Home and Woman’s Day magazines. Separate segments are available for political parties and independent voters, as well as donors to conservative and liberal causes. Sources include direct mail agent/direct to publisher, space advertising and insert media.
Selections: Paid, gender, source, voter registration/donor type, state/SCF/ZIP
Price: $105/M
Contact: RMI Direct Marketing Inc., Courtney Waters (203-825-4638; [email protected])
Ancestry Publishing Book Buyers
Consumers who have purchased books online from Ancestry Publishing at Ancestry.com are named. More than 100,000 names are on file. The average sale was $24. Some of these individuals also registered at the Web site.
Selections: Gender, state/SCF/ZIP
Price: $95/M
Contact: Adrea Rubin Management Inc., Amy Langer (646-487-3785; [email protected]
Hot Trend Product Buyers
This file consists of 262,280 buyers of kitchen gadgets, exercise equipment and other products for the home, including 28,902 buyers from December. Postal addresses and phone numbers are offered. All purchases were paid for with a credit card. The unit of sale was $60. Direct response TV is the source. Selections: State/SCF/ZIP
Price: $110/M (postal file); $300/M (telemarketing file)
Contact: Impulse Media, Rebecca Piccini (203-825-4622; [email protected])
Princeton Executive Social Security Reform Donors
Here’s a list of contributors to political candidates and causes involved the debate to reform Social Security. The count is 650,780 for the last 12 months. Direct mail is the source.
Selections: Hotlines, age, gender, monetary, multi-donors, telephone number, state/SCF/ZIP
Price: $85/M
Contact: Direct Network Inc., Guy Pastore (732-821-7090; [email protected])
UPDATED LISTS
American Executive Network
Counts have increased 40% for the American Executive Network group of lists. More than 27.7 million postal addresses and 11.5 million e-mail addresses are offered among 46 separate files, including 24 new lists. Data cards have been released in numerous categories such as accounting, architecture, chemicals, engineering, manufacturing, police and technology. Sources include Web site registration, seminar and conference attendee records and publication circulation lists.
Selections: Business/industry type, number of employees, recency, job function/title, state/SCF/ZIP
Price: $175/M (postal file); $275/M (e-mail file)
Contact: Worldata, Jay Schwedelson (561-393-8200, ext. 176; [email protected])
People in the News
Florence Leighton has retired from the international division at Direct Media Inc., where she served as executive vice president and director of strategic planning and development. Leighton was the recipient of the lifetime achievement award from Direct Marketing Association’s International Council in 2006. She was a founding member of the council, the Women’s Direct Response Group, as well as the Federation of European Direct Marketing.
