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Chief Marketer Staff

  • Agencies

    BOG Names Kessler Chair, Gallagher Vice Chair

    The U.S. Postal Service Board of Governors has named Alan C. Kessler chairman and Carolyn Lewis Gallagher vice chairman.

  • Braunstein Retiring From MBS

    Stan Braunstein, former president and executive team member of MBS, is retiring from the company today.

  • Agencies

    Alcohol Watchdog Group Slams Super Bowl Beer Spots

    Alcohol industry watchdog Marin Institute is bashing the presence of beer
    ads in the Super Bowl.

  • Agencies

    Godiva Launches Valentine’s Day Promo

    Godiva Chocolatier is out with a Valentine’s sweepstakes offering the chance to win a chocolate-filled weekend getaway.

  • Cars.com Revs Marketing Blitz with Super Bowl Ads

    Cars.com is using two Super Bowl spots to kick off a $200 million marketing campaign, with characters from those spots playing roles in interactive ads online after the Big Game.

  • MySpace to Make Space for Outsiders’ Widgets

    Taking a lead from smaller social-networking rival Facebook, MySpace will open its application platform to third-party software developers next week, enabling outsiders to build everything from useful apps to quirky games that MySpace users can plug into their profile pages easily.

  • Money Mailer and ePrize Align to Offer Online Promos

    Money Mailer has formed an alliance with interactive promotions firm ePrize to create Web-based promotions tied to Money Mailer’s direct mailers to drive both store and Web traffic.

  • News Brief

    DRAFTFCB CHICAGO: has named Ross McLean to lead the Kraft Foods planning team as senior vice president, group strategic planning director.

  • Listline e-Newsletter 1/30

    This database is comprised of 4 million e-mail addresses for consumers reportedly interested in environmentally responsible products. Segments are available that identify purchasers of organic foods, drivers of hybrid gasoline and electric vehicles and other buyers of “green” products for the home. About 700 selections are offered. Data has been sourced from Web sites.

  • Email

    Retailers Not Capitalizing on Unsubscribes: EEC

    And here comes yet another study showing that most merchants are failing to take advantage of the opportunities presented when someone unsubscribes from their e-mail marketing program—this one from the E-mail Experience Council.