Chief Marketer Staff
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Agencies
Ethanol Group Offers Indy 500 TV Spot for Best User Video
An industry association formed around the production and use of ethanol wants to find an eco-minded fan who can create the most persuasive 30-second video about the fossil fuel alternative’s impact for the planet
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News Briefs
WAL-MART: is teaming up with Disney Consumer Products to offer Hannah Montana merchandise and products in its stores.
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Agencies
Super Bowl Promos Producing Big Sales: Survey
Whichever team wins the Big Game on Sunday, retailers will be big winners with a windfall of product sales from Super Bowl promotions this year.
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New Advertisers to Promo Magazine
Be sure your speakers are turned up before clicking on an Audio Postcard Imagine Marketing Agency Kids/Teen Marketingwww.ImagineMarketingAgency.com To advertise in PROMO’s Resource Center and receive this inclusion on our website and in PROMOXtra, turn …
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Agencies
Meet the Broker: Allison Doyle-Eichler
This week, Meet the Broker features Allison Doyle-Eichler, an e-mail list and Internet media broker in the financial services market.
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Listline e-Newsletter 1/31
This file lists 1.2 million individuals who logged on to Tribune.com, a Web site that offers links to subscribe to major newspapers and magazines. Postal and e-mail addresses are available.
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Email
Authentication Passes Halfway Point: AOTA
More than half of e-mail sent worldwide is authenticated, according to the most recent findings from the Authentication and Online Trust Alliance, which is expected to be released Thursday.
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Digital
Yahoo Axes 1,000, Posts 23% Loss
Yahoo will lay off 1,000 employees, or about 7% of its staff of 14,300, as part of a company realignment, after reporting that its fourth quarter profit was down 23%, according to wire service reports.
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Agencies
Mail Volume Decline Tied to Housing, Finance Slumps
Mail volume was down 3%, or 1.7 billion pieces, for the first quarter of fiscal 2008, according to preliminary data from the U.S. Postal Service.