Chief Marketer Staff

• Listline e-Newsletter 2/1

  Rosalie A. Bulach. has stepped down as president of Name-Finders Lists
  Inc. The company’s founder, Bulach is delegating more responsibilities
  as she moves closer to retirement. She will remain as CEO.

• Digital

  Amazon Acquires Audible Inc. for $300 Million

  Amazon.com, Inc. will acquire Audible Inc., an online marketer of digital audio books, newspapers and magazines, for $300 million.

  The deal is expected to close by the second quarter.

• Agencies

  EU to Dismantle Mail Delivery Monopolies By 2011

  National mail delivery monopolies in the European Union will be dismantled by 2011, with postal companies free to operate to any of the EU’s 27 countries, according to wire service reports.

• Digital

  Cornerworld to Buy Sway Inc. for $30 Million

  Cornerworld Corp. has signed a letter of intent to purchase Sway Inc., an online social community marketing services firm, for $30 million in cash and stock.

• PC Connection Income, Sales Rise

  PC Connection Inc. posted net income of $6.2 million for the fourth quarter, an increase over net income of $4.6 million in the prior year.

• Harte-Hanks Net Income Drops 8.7%

  Harte-Hanks, Inc. posted net income of $27.5 million for the fourth quarter, an 8.7% decrease from $30.2 million in the prior year.

• Campbell’s Expands Go Red Cause Marketing Initiative

  Campbell Soup Co. is stepping up its efforts to support the American Heart Association’s (AHA) Go Red for Women campaign with everything from a branded entertainment segment on an ABC soap opera to fund-raising activities.

• ESPN, Domino’s Pizza Run Shorts Series Spots

  ESPN started running a series of comical Domino’s Pizza spots this week framed as sports-related shorts in a 90-second advertorial format.

• Agencies

  General Mills Curves Contest Draws 29,000 Votes

  A General Mills contest to find the next fresh face to appear on its Curves Cereal box drew more than 29,000 votes and five overall winners.

• MTV Grabs Air with Virtual Skate Park Promotion

  MTV Networks has added a virtual skate park to its online virtual world and will use the digital hangout to promote two popular skateboarding-themed shows.