ON TODAY’S DIRECT LISTLINE:
* Intelli-News USA
* Norm Thompson Corporate Master File
* Touchpoint Data
* Mexican Consumers Market Modeling
* XDSL Online Consumers
* Hybrid Auto Owner E-mail
* Allergic Americans
* Performance Products
NEW LISTS
Intelli-News USA
This file lists 1.2 million individuals who logged on to Tribune.com, a Web site that offers links to subscribe to major newspapers and magazines. Postal and e-mail addresses are available.
Selections: Age, gender, household income, homeowners, length of residence, dwelling type, presence of children, lifestyle/interests, ethnicity, monthly hotline, state/SCF/ZIP
Price: $95/M
Contact: Fasano and Associates, Rose Joseph (818-728-9030, ext. 112: rjoseph@fasano-assoc.com)
Norm Thompson Corporate Master File
Two million purchasers of gifts, products for the home and food are combined on this master file. It includes buyers from the Norm Thompson, Solutions and Sahalie catalogs. The average sale was $65. No telemarketing is allowed.
Selections: Purchase amount, hotlines, average/last purchase, single/multibuyers, credit card sold, food, product, gender, state/SCF/ZIP
Price: $115/M
Contact: Millard Group Inc., Donna Hamilton (914-697-5808; dhamilto@millard.com)
Touchpoint Data
Touchpoint Data Solutions Inc. has introduced an online response-generated postal database. A total of 860,422 names from the last three months are on file. This consumer behavior and lead generation data comes from Web sites and e-mail click stream tracking. Counts are available for more than 30 market categories, such as ailments, electronics, sports and pets, to name a few.
Selections: Age, donors, date of birth, gender, Internet connection, telephone number, product, home value, marital status, hotlines, state/SCF/ZIP
Price: $85/M (quarterly hotline)
Contact: Direct Media Inc., Patrick Gelderman (203-532-2474; pgelderman@directmedia.com)
Mexican Consumers Market Modeling
Four segments based on socio-economic status are available on this list of 13.7 million Mexican consumers, including 2.6 million names from the last 12 months. A and B segments offer 735,720 and 935,845 names respectively. Sources include direct mail, telemarketing and e-mail.
Selections: Age, gender, income, marital status, telephone number, trade show attendees, credit cardholders, automobile owners, recency
Price: $165/M (base)
Contact: Boutique List Services, Joy Contreras (845-362-8912; jcontreras@boutiquelistservices.com)
XDSL Online Consumers
Consumers with high-speed Internet connections who responded to online offers or visited Web sites are included in this list of 5.7 million names. Postal and e-mail addresses are available, in addition to landline and cell phone numbers. Counts are available for specific Internet domains. The largest segments, AOL.com and Hotmail.com, have 150,486 and 117,105 names respectively. TheUseful, an online lead generation services firm is the source.
Selections: Age range, education, donors, ethnicity, homeowner/renter, income, occupation, lifestyle, demographic, home value, hotlines, gender, religion, state/SCF/ZIP
Price: $105/M (postal/e-mail file); $150/M (landline file); $250/M (cell phone file)
Contact: Kroll Direct Marketing Inc., Gwen Coryell (609-275-2900, ext. 118; gwen@krolldirect.com)
Hybrid Auto Owner E-mail
E-mail addresses are available for 170,000 owners of hybrid gasoline and electric vehicles. The largest segments identify drivers of models such as Honda Civic, Ford Escape and Toyota Prius. About 700 selections are offered. Data has been sourced from Web sites.
Selections: Household credit/income, interest/lifestyle, age, ethnicity, language, marital status, presence of children, owner/renter, education, monthly hotline, state/SCF/ZIP
Price: $65/M
Contact: 1TouchMarketing, Anthony Bumbaca (561-544-2640; abumbaca@1touchmarketing.com)
Allergic Americans
Names for more than 6.2 million individuals with allergies have been assembled. This file includes adults and children. The data comes from online and direct mail surveys performed in the last 12 months.
Selections: Adult’s/child’s age and gender, education, ethnicity, grandparent, homeowner, income, Internet user, length of residence, mail order buyer/responder categories, religion, state/SCF/ZIP
Price: $135/M
Contact: Beach List Direct, Patrick Kagan (615-356-1100, ext. 7310; pkagan@beachlistdirect.com)
NEWLY MANAGED INSERT MEDIA
Performance Products
Transamerican Auto Parts Co. has tapped AccuList USA to manage three catalog blow-in and package insert programs for its Performance Products division. The largest Performance Products Truck and SUV Catalog Blow-in program accepts inserts in 1.2 million catalogs mailed annually. Separate programs targeting Mercedes-Benz and Porsche owners are available. Inserts must be 3-1/2 by 4-1/2 inches to 6 by 6 inches. Specialists Marketing Services Inc. was the prior manager.
Sample usage (depending on program): Bose, DirecTV, Dish Network, Little Giant Ladder, Zoysia Farm Nurseries, Smithy Co., Thompson Cigar
Sample tests (depending on program): Check Gallery, Discover Credit Card, Franklin Mint, Gardener’s Supply, Nautilus, Primedia, Science Fiction Book Club, Endless Pools, Hallmark, Home Click Catalogs
Price: $40/M (blow-in); $60/M (PIP)
Contact: AccuList USA, Mark Sherman (954-923-5659; mark@acculistusa.com)
