Chief Marketer Staff

• Agencies

  Cheez-Its Teams with TV Guide for In-Store Promo

  Kellogg Co. has partnered with TV Guide to run an in-store promotion pairing its Cheez-Its Crackers with the weekly magazine.

• Agencies

  Cuervo Tradicional Suits Up for Mexican Soccer

  Tequila maker Jose Cuervo has launched a brand promotion centered on its sponsorship in the U.S. of the Mexican National Soccer League and featuring as brand ambassador three-time World Cup player Alberto Garcia Aspe.

• Agencies

  Pizza Hut Pushes ‘Snap for Rewards’ Promotion

  Pizza Hut is offering premiums for taking snapshots with their cell phones.

• Agencies

  Cheerios Offers Books As in-Pack Premiums

  General Mills is using books as premiums to boost cereal sales.

  Under the promotion, Cheerios is putting 5 million children’s books inside boxes of its cereal.

• Agencies

  Southwest Airlines, Chase Reward Loyalty via Kravitz Tour

  Southwest Airlines and Chase Card Services recently recognized members of its rewards program for their loyalty with some extra perks tied a Lenny Kravit concert tour.

• PBS Pumps More Video to Alternate Platforms

  In an effort to grow viewership, the Public Broadcasting Service is aggressively spreading its content to platforms beyond the traditional small screen.

• Agencies

  Kraft Super Bowl Play: Cheese and Crackers

  While the Super Bowl coaches were thinking run and pass, Kraft nudged consumers with coupons to think cheese and crackers.

• Agencies

  Postscripts

  BORDERS: is out with a new gift card to commemorate Black History Month in February. The card features a portion of the title of the song, “Lift Every Voice and Sing,” and raised hands and words from the actual song.

• News Brief

  THE COCA-COLA CO.: has purchased a 40% stake in Honest Tea Inc. the maker of certified organic beverages, including Honest Tea. Coca-Cola may elect to buy the remaining interest in the future. Financial terms were not disclosed.

• E-News to Go

  FountainHeadNetworks.TV (http://www.fountainheadnetworks.tv/) has launched an online video network that will be available on YouTube, Blip.tv and iTunes.