Chief Marketer Staff

• Agencies

  Newspapers Take Advantage of The Catch… Or Do They?

  Two New York newspapers are feeding hungry Giants fans with post-Super Bowl contests. Sure, they’re engaging hoards of people who may have never been to their Web sites before. But, what are they really accomplishing?

• Agencies

  Loose Cannon: Better Game, Worse Ads

  True direct marketing ads were in short supply during this year

• Agencies

  Tide Super Bowl Ad Gets Extra Yardage from Web Promos

  Tide is capitalizing on the high visibility of its “Talking Stain” Super Bowl TV spot with two contests centered on the campaign.

• News Briefs

  KELLOGG’S has teamed up with Animal Planet to launch a new cereal called Wild Animal Crunch.

• Listline e-Newsletter 2/8

  More than 735,000 buyers and inquirers from the last 12 months have been assembled.

• Agencies

  PC Mall Income Skyrockets in Quarter

  PC Mall Inc. posted net income of $4.6 million for the fourth quarter, a 169% surge over net income of $2.9 million in the prior year.

• Rapp Collins Names Horvath Global CEO

  Rapp Collins Worldwide has named Bob Horvath global chief executive officer.

• Agencies

  Jos. A. Bank Expects Net Income Gain

  Jos. A. Bank Clothiers Inc. expects to post net income between $48.3 million and $49.2 million for fiscal year 2007, compared to net income of $43.2 million in the prior year.

• Agencies

  Harry & David Income Rises

  Harry & David Holdings Inc. reported net income of $65.9 million for the second quarter, an increase over net income of $61.7 million last year.

• Mullen Leaves Ogilvy for Zinio

  Jeanniey Mullen has left her position as a senior executive at OgilvyOne Worldwide to become global executive vice president and chief marketing officer for Zinio.