Chief Marketer Staff

• Rapp Collins Names Price Global President

  Rapp Collins Worldwide has named Paul Price to the newly created position of global president. He will assume the post on March 31.

• Agencies

  Vaultus Secures New Financing

  Vaultus Mobile Technologies, a firm that specializes in extending customer service and other marketing applications to handheld devices, has secured a $6 million in financing.

• Tide Super Bowl Ad Gets Extra Yardage from Web Promos

  Tide is capitalizing on the high visibility of its “Talking Stain” Super Bowl TV spot with two online contests centered on the campaign. Click here for more on this campaign.

• Heineken and Ryan Partnership Split After 12 Years

  Heineken USA and Ryan Partnership have ended their 12-year relationship. The decision was mutual, the companies said.

• Marketing Exec to Leave Applebee’s

  George Williams, the senior vice president of marketing for Applebee’s International, is leaving the company next month.

• Agencies

  Food Network Stages ‘Recipe Showdown’

  Many were called, but only a few will be chosen for the final reckoning in the Food Network’s “Ultimate Recipe Showdown.”

• Young Returns to Usmp as VP Biz Development

  Andrea Young has returned to her old stomping grounds, Usmp, as vice president of business development, a new position.

• Agencies

  Is KFC Counting its Chickens Before They Broil?

  KFC’s already gone trans-fat free, but will the rumored broiled chicken be as finger lickin’ good? Find out why Robert Passikoff, Ph.D. thinks KFC’s fans will remain loyal.

• Agencies

  Finding Your Evangelists

  So who is talking about your brand? The evangelists. Find out who they are, and where they are talking about you.

• Agencies

  The Global Loyalty Infusion: Best Practices and Innovations Around the World

  When it comes to loyalty marketing plans, are you looking at what your rivals are doing, or beyond? Find out what’s working around the globe.