ON TODAY’S DIRECT LISTLINE:
* Proven Formula Business Opportunity Seekers
* IMS Fashion Freaks
* Americans Walking for Health
* Meredith Database Enhanced Selections
* American Profile
* People in the News
* Short Cuts
* Introducing Nancy Liddane at Market Approach
NEW LISTS
Proven Formula Business Opportunity Seekers
More than 735,000 buyers and inquirers from the last 12 months have been assembled. Some of these opportunity seekers and entrepreneurs paid $40 to access a Web-based training session about home-based businesses and tax savings tips. The Web site source is provenformula.com.
Selections: Monthly hotline, gender, state/SCF/ZIP
Price: $95/M
Contact: MetaResponse Group Inc., Diane Dubocq (954-360-0644, ext. 217; ddubocq@metaresponse.com)
IMS Fashion Freaks
Some 310,000 online fashionistas are named. These individuals (90% women) average age 24 registered at a Web site for news and information related to fashion. Many posted pictures of their own fashion creations for review by other site members.
Selections: Monthly hotline, homeowner/renter, income, adult’s/child’s age, marital status, mail order buyer, credit cardholder, gender, length of residence, ethnicity, state/SCF/ZIP
Price: $95/M
Contact: Interactive Marketing Solutions, Chris Meehan (845-624-1155; chrism@intmktgsolutions.com)
Americans Walking for Health
A million health-conscious consumers have been identified for this file. Their reasons for walking include fitness, a desire to lose weight, lower cholesterol and control of blood pressure. The source is e-mail response to lifestyle surveys.
Selections: Hotlines, gender, income, children, ethnicity, age, state/SCF/ZIP
Price: $80/M
Contact: List Experts Inc., Iris Caralla (727-669-2500; irisc@thelistexperts.com)
NEW SELECTS
Meredith Database Enhanced Selections
Meredith Corp. has appended recency, frequency and monetary (RFM) data and product-level transaction data to its database. Information is available for 15.2 million magazine subscribers, book and craft products buyers. Transaction data has been added for such categories as children’s apparel, men’s apparel, small appliances, tools and gift baskets, to a name a few.
Additional selections: Hotlines, age, change of address, enhanced selects, gender, income, paid, passion points, renewals, source, transaction, state/SCF/ZIP
Price: $100/M
Contact: ALC Data Management, Shawn Danitz (609-580-2758; shawn.danitz@alc.com)
American Profile
Publishing Group of America has introduced a product selection that identifies 42,400 music buyers on the American Profile magazine file. This title is distributed inside of newspapers to rural counties. The overall count is 115,000 for the last 12 months. Space advertising is the data source.
Additional selections: Hotlines, gender, product, state/SCF/ZIP
Sample usage: Catalog Music Corp. Cystic Fibrosis Foundation, Harriet Carter Gifts, Heartland America
Sample tests: Carol Wright, Frank Cawood & Associates, Good Music Record Co., Publisher’s Clearing House, Sweepstakes Clearinghouse
Price: $90/M
Contact: List Services Corp., Leslie Gibson (203-791-4175; lgibson@listservices.com)
IN THE NEWS
People in the News
Chatty Teirstein has been promoted to vice president of the consumer brokerage division at Direct Media Inc. Teirstein has been with DMI since 2001. She has more than 20 years of brokerage experience, working in the sweepstakes, publishing, catalog, continuity club and other markets.
Short Cuts
Management of the Hickory Farms list group has been transferred to Millard Group Inc. from its affiliate Walter Karl Inc. A total of 557,682 names are offered on the master file. The new account rep is Tony Troiano (201-488-5656, ext. 632; ttroiano@millard.com)
MEET THE BROKER
Introducing Nancy Liddane at Market Approach
This week, Meet the Broker features Nancy Liddane musing about how changes in the list business can seem like history repeating itself. For a recap on her 25 years in the list business, click here (directmag.com/meet_the_broker/liddane).
