Chief Marketer Staff

• Agencies

  The Unsinkable Andi Emerson

  Andi Emerson, a mail order legend and founder of the John Caples awards, died Wednesday morning in New York at age 82. She had been suffering from emphysema for several years. There were no arrangements at deadline. She is survived by four children: Ann, George, Christopher and Electra.

• Agencies

  Identity Theft Tops FTC Consumer Complaints in 2007

  Identity theft topped the Federal Trade Commission

• Agencies

  Costs Contribute to RedEnvelope Losses

  RedEnvelope Inc. posted a net loss of $4.3 million for the third quarter, compared to net income of $5.3 million in the prior year.

• Agencies

  Give Me Two Minutes of Your Reading Time: A Tribute to Gene Schwartz

  An acquaintance who knew him only as a big-time art collector once asked Gene Schwartz, “Do you work for a living?” A good question, given that Gene seemed to be rich with no visible means of support. But he rarely discussed his work because these society types wouldn’t have understood.

• Agencies

  Playboy Posts $1.1 Million Loss

  Playboy Enterprises. Inc. posted a net loss of $1.1 million for the fourth quarter compared to net income of $3.7 million in the prior year.

• HBO Plugs ‘John Adams’ with Letter Campaign

  One of John Adam’s more quotable lines, “Let us dare to read, think and write,” is now a component of HBO’s campaign to publicize its upcoming mini-series about the famous revolutionary patriot.

• Agencies

  Kraft Pushes Cereal Line with Viral Campaign, Music Video

  Kraft Foods is testing the waters with a viral campaign urging people to celebrate a unique “holiday”—the day after Valentine’s Day—with its new Honey Bunches of Oats cereal.

• Moroch Breaks First Work for The Travel Channel

  Moroch Partners is breaking a print, broadcast and online campaign for its new client The Travel Channel.

• Bud Light to Go Lime with $35 Million Launch

  Anheuser-Busch will add a lime-infused extension to its popular Bud Light product line this summer.

• Licensing International Expo Show Moves to Las Vegas in 2009

  For the first time in 20 years, the Licensing International Expo will be getting a new home, at least temporarily.