Chief Marketer Staff, Author at Chief Marketer

News Brief

THE ROCKPORT CO.: is rolling out a new campaign to promote the authentic and wearable nature of its Rockport shoes.

Listline e-Newsletter 2/13

List Services Corp. has been chosen to manage lists of Latino consumers
and businesses for the Tamayo Miyares & Sherman, a multicultural direct
marketing agency.

Agencies

Some Rates to Exceed 2.9%; Mailers Tolerant

While the U.S. Postal Service said Monday it would raise standard mail rates by an average of 2.9% in May, a closer look at the rates shows some that will go up more.

Omnicom Acquires The Kern Organization

The Diversified Agency Services Division (DAS) of Omnicom Group Inc. has acquired The Kearn Organization. Terms of the acquisition were not disclosed.

Agencies

Live From Circ Day: Time’s Stengel Celebrates Online, Offline Content Differences

Not only can online and offline media products co-exist under the same brand, if positioned correctly both can offer value to a reader, according to Time magazine managing editor Richard Stengel.

Digital

Banner Ad Clickers Not Like Other Web Users: Study

That lead generated through your banner ad was probably from a consumer between the ages of 25-44, with a household income under $40,000. This demographic accounted for 50% of all banner-ad clicks, despite comprising only 6% of the population, according to a new study.

Email