Chief Marketer Staff, Author at Chief Marketer

News Brief

GUINNESS: campaigns for National St. Pat’s Holiday with a Web site where U.S. supporters can sign on to

Tennessee Bill to Permit Wine DM on Hold Till March

A bill that would allow Tennessee residents to buy wine online or through the mail and raise nearly $10 million in tax revenue by next year has been put on hold until March 5.

Arcandor Won’t Close Call Centers: Reports

Arcandor AG has decided not to sell its mail order division’s logistics and call centers as part of a restructuring program, but may do so at a later date, according to wire service reports.

M&F Worldwide to Acquire Data Management

M & F Worldwide Corp. will acquire the Data Management unit of Pearson plc for $225 million.

Agencies

‘Debt Reduction’ Marketers Settle With FTC

Two debt reduction companies and their principals have agreed to settle Federal Trade Commission charges alleging they falsely claimed they could reduce consumers’ credit card interest rates or the amount of their credit card debt.

Agencies

Deloitte Consumer Spending Index Plummets

The Deloitte Research index of consumer spending dipped to a new low this month, indicating the possibility of a dramatic drop in consumer spending, the company reported Thursday.

Avenue A Razorfish Names Dhouti Client Partner

The Philadelphia office of Avenue A Razorfish, has named Ken Dhouti as a client partner.

New Products and Services

Overlay.TV: a platform that will enable online video publishers to link images within a video to marketers

Agencies

Meet the Broker: Chatty Teirstein

This week, Meet the Broker features Chatty Teirstein, who believes postal rate increases lead to growth in e-mail marketing and thus more e-mail list rental business for brokers.

Listline e-Newsletter 2/14

Names for 890,981 buyers and inquirers have been assembled. These
individuals registered at InternetBasedBizSite.com and provided postal
and e-mail addresses and a telephone number to obtain more information.