ON TODAY’S DIRECT LISTLINE:
* Internet Based Biz Site Business Opportunity Seekers
* Collections Etc. Business Buyers
* Woodwind and Brasswind
* TutorMatch.com
* Infomercial CD Buyers
* All American Generation X
* America’s Top 1%
* One Step Ahead/Leaps and Bounds
* Correction
NEW LISTS
Internet Based Biz Site Business Opportunity Seekers
Names for 890,981 buyers and inquirers have been assembled. These individuals registered at InternetBasedBizSite.com and provided postal and e-mail addresses and a telephone number to obtain more information. They were redirected to PassportToWealth.com, a site offering products for sale and resale by home-based businesses. Buyers spent $100 to $500.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $95/M
Contact: MetaResponse Group Inc., Diane Dubocq (954-360-0644, ext. 217; ddubocq@metaresponse.com)
Collections Etc. Business Buyers
One of several list segments recently introduced by Collections Etc. identifies business customers. It offers 33,028 buyers from the last 12 months and 62,290 buyers from the last 24 months. The average catalog order was $50.
Selections: Gender, state/SCF/ZIP
Price: $115/M (last-12-month buyers)
Contact: Direct Media Inc., Matthew Musikar (203-532-2445; mmusikar@directmedia.com)
Woodwind and Brasswind
Nearly 135,000 catalog buyers from the last 12 months are available. Besides brass and woodwind instruments the catalog offers drums and string instruments. The unit of sale was $250.
Selections: Hotlines, purchase amount (ranges), product category, age, gender, state/SCF/ZIP
Price: $90/M (last-12-month buyers)
Contact: Statlistics, Paul Cabiati (203-778-8700, ext. 137; p.cabiati@statlistics.com)
TutorMatch.com
Tutors, teachers and instructors who registered at this Web site to offer tutoring services are named. These 3,193 individuals filled out a form to create an online resume. Postal and telemarketing files are offered.
Selections: Gender, SCF
Price: $200/M (postal file); $350/M (telemarketing file)
Contact: Net60 LLC, Chaim Lazar (201-833-9003, ext. 102; chaim@net60.com)
Infomercial CD Buyers
This list is comprised of consumers who purchased and paid for music CDs with a credit card. These 10,461 individuals responded to an infomercial in January. The unit of sale was $20.
Selections: Gender, state/SCF/ZIP
Price: $125/M
Contact: List Acquisition Inc., Noah Markel (877-575-2739; ext. 3002; noah.markel@listaquisition.com)
All American Generation X
More than 4.4 million individuals who completed online registration and responded to Internet surveys are identified. Postal and e-mail addresses are available. Those listed were born between 1965 and 1980. On average they are 34 and have a $45,000 income.
Selections: Age, gender, homeowner, household income, income, lifestyle, marital status, monthly hotline, presence of children, state/SCF/ZIP
Price: $80/M (postal file); $100/M (e-mail file)
Contact: eTargetMedia, Diana Baczynskj (212-891-6595; diana@etargetmedia.com)
NEW COMPILED LISTS
America’s Top 1%
This file is comprised of 624,842 individuals who are reportedly financially successful. Specific income, net worth, home value and other kinds of data have been used to compile this file derived from direct mail and e-mail surveys, among other sources.
Selections: Hotlines, adult’s/child’s age/gender, donor, dwelling type, ethnicity, homeowner, house value, income, length of residence, lifestyle, mail order buyers, marital status, net worth, presence/number of children, occupation
Price: $85/M
Contact: Datamatrix, Joe Borelli (732-940-1500; joe@datamatrix.com)
NEW INSERT MEDIA
One Step Ahead/Leaps and Bounds
Synchronized printing schedules for these children’s products catalogs mean that blow-in inserts can be now coordinated for dual mailings. One insert will be accepted in each of the 11.4 million catalogs mailed for One Step Ahead and 5.8 million mailed for Leaps and Bounds. The minimum size for both is 3 by 5 inches. Inserts for One Step Ahead cannot be larger than 6 by 6 inches, but inserts for Leaps and Bounds can be up to 6 by 7-1/2 inches.
Price: $45/M
Contact: I-Media Division, Belardi/Ostroy, Charu Leininger (212-367-4073; charu@belardiostroy.com)
Correction
List Services Corp. was appointed to manage the Hispanic Consumers and Hispanic Businesses files for Tamayo Miyares & Sherman. (Direct Listline, Feb. 13).
