Chief Marketer Staff

• chiefmarketer.com/media360/magazines/topstory/

   

• chiefmarketer.com/media360/magazines/

   

• chiefmarketer.com/crm_loop/database/topstory/

   

• chiefmarketer.com/crm_loop/database/

   

• Listline e-Newsletter 2/15

  Eurway Inc. has released a list of 62,901 catalog customers, including
  37,163 buyers from the last 12 months.

• Agencies

  Subway Celebrates Spokesman’s 10-Year Weight Loss

  Losing 245 pounds—and keeping it off—is worth celebrating.
  That’s what Subway is doing to support the sustained weight loss of its long-time spokesperson Jared Fogle.

• Agencies

  Teleflora, NBC Search for Exemplary American Moms

  To remind consumers that Mother’s Day and buying flowers are traditionally intertwined, Teleflora is collaborating with NBC in a contest to crown “America’s Favorite Mom.”

• Brindell Tapped for Weather Channel Marketing Post

  Lynn Brindell has been named executive vice president of strategic marketing for The Weather Channel. Brindell had been senior vice president of marketing for TWC since 2006

• Age Influences Values, Worries in Online Shopping: Pew Report

  When it comes to buying products and providing credit-card data over the Internet, the kids are all right, but Nana and Grampy just feel a little weird.

• Allen & Gerritsen Add Brand Promotion to Offerings

  Allen & Gerritsen has boosted its offerings with the addition of brand promotion.