-
HARLEY DAVIDSON
The first thing Gaye Littell did after wrapping up Harley Davidson’s 95th anniversary blowout this summer was de-brief Harley’s staff to start planning
-
Bright and Baubly
Teen magazine, published by Los Angeles-based Petersen Companies, and TeenShop, a division of Buy-Rite Costume Jewelry, Freehold, NJ, have signed a licensing
-
Dialing Up Clients
Jones Naughton Entertainment Inc., San Diego, CA, and its AMS Inc. subsidiary, announced that they will offer free prepaid calling cards to existing advertising
-
On the Net
Lee Has Des igns on Web New York- based Muffin-Head, newly acquired by DVC Interactive of Morristown, NJ, just inked a deal with Lee Jeans & Sportswear
-
The Vision & Illusions Of Mergers & Acquisitions
We all see the news reports – coming thick and fast these days – announcing that yet another promotion agency has surrendered its independence in search
-
FOOD
Chex Quest/USA Even the hardened promotion pros who served as World PRO Award judges scratched their heads in wonder over how Ralston Purina could afford
-
The Nation’s Top Promoted Brands
There’s a classic Far Side cartoon that shows Einstein at his blackboard, puzzling through a ridiculously convoluted formula. In the middle, tucked among
-
Agencies
Account-Specific Spotlight: Detroit
Motor City markets are big on coupons, but short on some of the services that are standard in other cities. Detroit is the No. 1 market for stores offering
-
Ai Quiero!
Taco Bell capitalizes on Dinky fever this holiday season with plush dogs that speak when you squeeze them. Four different dogs wear accessories and say
-
Samsung Joins MovieFone
For the second time, Samsung Electronics America will team with MovieFone for a sweepstakes that offers Samsung’s electronic gear as prizes.Callers to
Author