SAMPLING OFFERS MARKETERS a valuable opportunity to get their products directly into the hands of consumers. As a result, it has become an interactive

Mediocre just doesn’t cut it these days. No longer can a brand simply put out a solid, yeomanlike marketing campaign and expect to get away with it. Not

Reebok and games manufacturer Midway Sports have signed on as presenting sponsors of the National Football League’s NFL Players Fantasy Football. The

Building off its ad campaign featuring humorous “news” headlines, White Plains, NY-based Heineken is letting consumers create fake headlines about their

Mervyn’s retail chain, a subsidiary of Target, teams this month with Scholastic Entertainment’s Schoolhouse Rock property for a back-to-school program

Toyota last week signed a multiyear deal with the Houston Rockets to name the NBA team’s new arena the Toyota Center. The deal marks the first time Toyota

Racecar driver Kyle Petty has agreed to promote Sue Bee Honey and serve as a spokesperson for a variety of promotional programs. “Our family really uses

A federal appeals court last week upheld a 2002 ruling that Philip Morris did not violate antitrust laws on a promotion that paid retailers for prime

CONSUMERS ARE OVERWHELMED BY E-MAIL Inboxes are stuffed with an average 110 unwanted e-mails a week, an irritation to recipients, who report deleting

I wonder who’s wearing the red shirt these days. Minnesota Public Radio put a bunch of red corduroy shirts into members’ closets during a fundraising