Patty Odell, Author at Chief Marketer

Why Clorox Upended its Marketing Department: CMO Eric Reynolds

When a mega brand makes major changes to its marketing department, we all want to know why. Forbes talked with Eric Reynolds, CMO, at The Clorox Co. to find out.

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4 Ways CMOs Can Take Charge in the C-Suite: Forrester

The “2016 Evolved CMO” identifies the four ways in which evolved CMOs with a customer-focused mindset are those who find success in the C-suite.

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Marketing Olympic Athletes Masks Challenges in Rio

Zika, poverty, political unrest: all reasons marketing Olympic athletes and their inspiring stories is a way to soften the atmosphere for the Games in Rio.

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PetSmart Pops-Up Doggy Ice Cream Social

The PetSmart Treat Your Pup Sweepstakes uses the hashtag #TreatYourPup for a chance to win PetsHotel services including dog day camp and grooming services.

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Mobile Trends for the 2016 Summer Olympics: Infographic

Here’s an infographic from Fetch, a global mobile-first agency, that outlines mobile behavior and industry trends during the 2016 Summer Olympic Games.

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Coca-Cola Unveils Extensive Summer Olympic Marketing Campaign

Coca-Cola has unveiled details around its #ThatsGold campaign tied to the upcoming Summer Olympics in Rio.

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A Handful of Clever Marketing Principles and Pokémon Go Goes Wild

Forbes contributor Jayson DeMers lays out the seven principles for marketing Pokémon Go that marketers can use to promote their own products.

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Amazon, Once Again, Tops the BrandIndex 10 Best-Perceived Brands

The BrandIndex 10 Best-Perceived Brands, which tracks the perception of thousands of brands across dozens of sectors simultaneously, has been released.