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Crisis Management
Diddy’s Verdict and the Road to Reputation Rehab in 2025
As seen time and again, a reputation marred by wrongdoing does not always ruin one’s career. Will Diddy be able to make a comeback following his verdict?
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Marketers
Linkby Raises $15 Million For its Hybrid PR And Affiliate Marketing Network
The data-driven ad industry has begun to collapse the mental barrier between brand and performance marketing. Next up is PR. The content and ad network Linkby, an Australian startup founded in 2020, connects brands with what the company deems “performance-based editorial,” per the announcement – or, in other words, publisher content that advertisers pay for […]
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AdExchanger Talks
There’s No Such Thing As An Attribution Easy Button
There are a lot of misconceptions about ad measurement. Some marketers believe media mix modeling is superior to multi-touch attribution or that it’s possible to pinpoint the exact impact of each marketing touch point on sales. (Neither is true.) But the biggest thing most marketers are wrongheaded about is in thinking there’s a single solution […]
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Digital & Technology
Duolingo Social Media Secrets: Let Your Comments Section Be Your Marketing Brief
Monica Earle, PR Director at Duolingo, breaks down what set the brand apart on social media platforms like TikTok and Instagram.
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Cynsiders
From Script to Screen With Tomorrow Studios
Cynopsis catches up with Alissa Bachner, Executive Producer of “The Better Sister” and EVP of Development, Tomorrow Studios. What makes acquisitions of books for TV adaptations so appealing? It’s always great to read or watch something you love and think, I wonder what this story would be like if I could expand it, fill it out, […]
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CTV Roundup
Why Pfizer’s Josh Palau Can’t Wait To Buy Netflix Through The Yahoo DSP
Here’s what Head of Performance Media Josh Palau had to say about how Pfizer currently navigates the CTV landscape, including why having your own hands-on-keyboard experts is key and how new ad formats can be slow to accommodate pharmaceutical brands.
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Crisis Management
PR Roundup: McD’s Bot Problems, Newsletter Bonanza, Office GIF-tionary
This week’s PR Roundup looks at the HR AI crisis for McDonald’s hiring methods, Morning Consult’s latest study on newsletter consumption and subscriptions and a new GIF-tionary for office slang.
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The Big Story
Buying Ads In The Rabbit Hole
YouTube accounts are uploading recent Hollywood movies, racking up views while advertisers (and sometimes creators) remain in the dark. Plus: Could Cloudflare’s AI bot blockers provide a salve for digital media’s traffic declines?
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Marketers
Fyllo Is Getting Back Into The Weeds Of Regulated Advertising After A Buyback From Samba TV
What do cannabis, politics and financial services have in common? Besides the fact that they can give you an awful headache, they’re also all regulated markets that face an array of rules and restrictions when it comes to advertising, and they need help to get it right. Data and tech company Fyllo, which was founded […]
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Branding/Marketing
Top PR Substacks: A Starter Kit
We asked PRNEWS readers their top PR Substacks to follow, receiving an overwhelming response. If you are looking to build a “playlist” of comms Substacks to subscribe to, we’ve got a great starter kit right here.
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