Why is programmatic media buying so dang complicated? That question was an ever-present topic at the 2025 ANA Media Conference in Orlando, Florida this week.

Viral social moments can make phrases powerful cultural assets, leading individuals and businesses to try to protect them as trademarks and cement their reputation in culture. Registering a phrase as a trademark however can be challenging.

This week’s hot takes on hot topics in experiential marketing cover personalized poetry, designer dogwear collabs and Sundance’s new home.

We talked about how AI adoption is impacting women at work, particularly those in PR and communications positions. 

Venture capitalist Kevin O’Leary, known as Mr. Wonderful from the TV show Shark Tank, talks TV ads, ROAS and more consumer brand growth tips at Shoptalk.  After investing in dozens of companies, venture capitalist Kevin O’Leary — also known as “Mr. Wonderful” — shared top keys to growth in his keynote session, “Creating and growing new […]

Large Language Models (LLMs) offer functionality that’s helping marketers and PR pros raise the bar for modern brand reputation management. Here are ways brands can use them to monitor brand reputation with speed and at scale.

In an age of decreased attention spans, digital fatigue and discerning, label-checking consumers, brands are zooming in on the secret sauce of their products by taking a decidedly scientific approach to engagement. From sampling laboratories, to hands-on learning and demos, experiential deep dives are helping audiences get to the core (or, shall we say, the […]

Carriage negotiations involving YES Network and Comcast were the talk of NYC over the weekend, and the battle over a new deal has grabbed the attention of some big names beyond the five boroughs.

Year two of the United Football League got underway this weekend in a sign that maybe spring football has a place in the sports ecosystem after all.

By Bill Livek, Co–Founder, Tenetic   NAB 2025 is highlighting the impact of AI in advertising, the creator economy, sports programming and streaming. All, important challenges/opportunities for the industry. But equal focus should be placed on the consumer. Ultimately, success – for both publishers and advertisers – is dependent on making advertising work better. It […]