Author
				Matt Harris
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EmailWhy Unified Communications Are Crucial for Unified CommerceFor any retailer still struggling with siloed systems and data, 
 achieving unified commerce can feel like a tall order.
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AcquisitionHow to Ensure Superfans Don’t Become Super CriticsSuperfans are your brand’s best promoters. But there’s a dark side—if you 
 disappoint them, they can become super critics.
 
	