Author

Lynn Leahey

  • Cynsiders

    What Brands Got Wrong Last Holiday Season — And What They’re Doing Now

      LA-based creative agency Saylor is seeing a major shift in how marketers are approaching the 2025 holiday season, particularly around spend allocation, creative trends, and the role AI is playing. Sean Reed, Head of Accounts, explains. What’s driving this year’s holiday ad spend?   Now more than ever, brands are investing in social and […]

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  • Cynsiders

    Don’t Overlook the Creative Opportunities of AdCP

    By Casey Saran, President at Rembrand AdCP was recently introduced as a standard protocol to help AI agents in the advertising ecosystem communicate, but not everyone agrees on where it will be most useful. It has been described as a protocol for both media buying and creative management. I fall into “team creative.” AdCP comes […]

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  • Cynsiders

    Why the Most Effective Holiday Ads Aren’t New at All

    By Ty Tinker, Director of Analytics, AdQuick Each year, marketers enter the holiday season with the same marching order: make it new. New creative. New messaging. New ideas to stand out in a crowded, hyper-commercial moment. The pressure is understandable—but the numbers tell a different story. Many of the most effective holiday campaigns aren’t new […]

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  • Cynsiders

    AI Helps Media Companies Balance Supply Path Optimization and Revenue

    By Amit Gelber, Chief Growth Officer at Perion A healthy market has a good balance between supply and demand. In digital advertising, brands bring their budget to publishers who offer audiences, inventory and performance. Of course, many layers of ad-tech have been built up over the past twenty years to complicate this market. So much tech, […]

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  • Cynsiders

    Premion: Innovating for SMBs

    Premion has been recognized on Cynopsis’ inaugural “25 in 25” list, which celebrates companies shaping today’s rapidly evolving media landscape. For Premion, that impact comes from leveraging new technology to expand what’s possible for local advertisers. Daniel Spinosa, President of Premion, shares how SMBs can finally have a meaningful seat at the table. How has […]

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  • Cynsiders

    Cynopsis “25 of 2025”

    The Cynopsis 25 of 2025 honors companies that are helping redefine how audiences connect and how brands grow — across retail media, measurement, AI, streaming, and beyond. Cynopsis salutes them for helping to shape the next chapter of the media industry!       The List Advertiser Perceptions All Women’s Sports Network Amazon Ads x iHeartMedia AMC Networks […]

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  • Cynsiders

    The Next Era of OOH

    What’s next for out-of-home advertising? From the rise of user-generated content to the impact of sports, creativity, and measurement, Lucy Markowitz, SVP and GM, U.S. Marketplace at Vistar Media, shares what she sees on the horizon. What do you predict for OOH creative in 2026? AI will transition from a phase of experimentation to implementation. […]

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  • ROI | Metrics

    Redefining Marketing Effectiveness Through Rethinking Brand and Performance Investment

    The greatest challenge brands face today is managing short-term performance demands while still investing in long-term brand equity, says Michele Madaris, Media Director of Boathouse. In this Q&A, she offers her perspective on navigating that challenge.

  • Cynsiders

    Canela Media Partners With Sprite for Holiday Campaign

    Canela Media has partnered with The Coca-Cola Company for Sprite’s new holiday campaign featuring Las Marías, twin sisters who perform regional Mexican music. Developed and produced by Canela Studios, the campaign for Sprite’s Winter Spiced Cranberry soda is aimed at engaging Hispanic American consumers who embrace both tradition and modernity. The spots showcase two parallel holiday experiences […]

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  • Cynsiders

    Let’s Get Real About Agentic AI

      As CES approaches, we’re seeing a surge of “agentic AI” announcements across adtech. But does the messaging match the reality? Frans Vermeulen, President of Swivel, separates what’s real from what’s aspirational.   Why are DSPs emerging as the earliest movers in agentic AI?   DSPs sit at the heart of fragmentation, complexity, and control. […]

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