Lynn Leahey
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Cynsiders
Streaming Insights, Smarter CTV
Roku released its annual Roku Rewind, a breakdown of the biggest streaming trends of the year. Sarah Harms, VP of Advertising Marketing and Measurement at Roku, breaks it down. What were the biggest surprises in this year’s report? It was not long ago that marketers worried that TV audiences would become increasingly difficult to reach […]
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Cynsiders
The 5th Quarter: Why Smart Brands Don’t Go Dark After the Holidays
The stretch between Christmas and late January presents a prime opportunity for CPG brands to gain share as competitors scale back. Data from Kroger Precision Marketing shows strong momentum in restock-driven categories such as beverages, snacks, and fresh foods, alongside heightened openness to trial as shoppers reset their routines for the year ahead. Christine Foster, […]
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Cynsiders
Advanced Metadata Signals: The Hidden Engine Behind Shoppable TV
By Gary Mittman, CEO of KERV.ai Shoppable TV often appears effortless. A tap. A scan. A natural step from story to sale. But what feels seamless to viewers is the result of deliberate design. Behind every seamless moment is careful analysis and orchestration of the data on the screen – frame by frame, understanding products, […]
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Cynsiders
Horizon Launches HorizonOS
Horizon Media unveiled HorizonOS, the industry’s first operating system built on an open ecosystem of partners. The architecture of HorizonOS brings together three aspects of intelligence: Blu is the AI-native innovation ecosystem that translates strategy into action. It enables Horizon to deliver on enhanced “speed to insight,” where data plays a role in audience-centric strategies, […]
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Cynsiders
The First-Party Data Divide: How CTV’s Economic Power Is Shifting in 202
By Bichoi Bastha, General Manager of Dailymotion and the CEO of Dailymotion Advertising and Audience Path The streaming industry is approaching an inflection point that has little to do with content libraries or production budgets. The fundamental division emerging in 2026 is between platforms that control substantial first-party data and those that don’t. As […]
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Cynsiders
What Does the Pinterest/tvScientific Deal Mean for CTV?
Pinterest’s move to acquire CTV performance advertising platform tvScientific came as a surprise to many, but it’s a smart strategic play, according to Dan Larkman, CEO and Founder of Keynes Digital. So what does the deal signal about broader shifts in the CTV landscape? Larkman shares his perspective. What strategic advantages does Pinterest gain […]
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Tech & AI
Digital Trends Report: The Tech Set to Influence the Sports and Media Landscape
Sports marketing agency IMG has released its eighth annual Digital Trends Report, highlighting the technologies and innovations set to influence the sports and media landscape over the coming year. Ashley Shaner, IMG’s Vice President of Strategy & Operations for Digital, shares key insights.
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Cynsiders
The Magic Publication Formula: Audience, Medium, Message.
For Michael Giusti, an analyst and writer with insuranceQuotes.com, effective communication isn’t accidental; it’s a deliberate process of aligning the right message with the right audience through the right channel. How does marketing in the insurance industry differ from other sectors? When I am approaching what I do, I think of what I call […]
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Cynsiders
Designed for Change: How Modern Brands Reinvent in Real Time
Erin McCallion, CMO of Perion, says brands must innovate “relentlessly” to stay relevant and capture consumer attention – in fact, a study from Kantar found brands perceived as innovative grow 7 times faster than others. McCallion shares her perspective on how forward-thinking companies are redefining the way they do business. You’ve said the best brands […]
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Cynsiders
How Funding Cuts Are Impacting PBS Kids
What do funding cuts mean for PBS KIDS? For nearly 60 years, the media brand has been pioneering educational content that is trusted by families, grounded in research, and always free. From “Sesame Street” to “Wild Kratts” to award-winning games and apps, PBS KIDS has helped generations learn and grow, says Sara DeWitt, Senior Vice […]
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