Author

Lynn Leahey

  • Cynsiders

    Vizio Helps Walmart Cut A Bigger Slice Of The CTV Ad Pie

    By Alyssa Boyle This piece was originally published on Chief Marketer Network brand AdExchanger. During their first combined NewFronts event as a fully integrated company, Walmart and Vizio execs announced that unified account logins are coming to smart TVs using Vizio’s operating system. The unified login experience establishes a “secure identity framework across devices, connecting […]

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    Women’s Sports: From Cultural Play to Marketing Powerhouse

    Women’s sports are no longer just a cultural signal for brands — they’re becoming a strategic cornerstone of the modern media mix. As investment accelerates and audiences scale, marketers are discovering that these environments deliver more than goodwill or alignment; they drive measurable business outcomes. WPP Media, in partnership with EDO, Adverteyes, and VideoAmp, has […]

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    March Madness Is Making DOOH a More Responsive Channel

    By Luba Giglia, COO, AdOmni With the First Four tipping off Tuesday, March Madness is once again creating one of the most concentrated live sports moments of the year. Fan attention becomes unusually concentrated across screens, cities, and shared spaces, creating a powerful opportunity for advertisers to tap into real-time, multi-screen attention as every upset, […]

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    The Infrastructure Battle for Walled Garden Interoperability

    Who Will Own the Rails? Holding Companies, Identity Providers, and Cloud Data Platforms Build Alternative to Walled Gardens By Rick Erwin, CEO, Adstra The battle for walled garden interoperability isn’t about media spend anymore – it’s about who controls the infrastructure. While Google, Meta, and Amazon lock down their ecosystems, a parallel universe is being […]

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    As AI Agents Transform Digital Advertising, Where’s the Privacy Architecture?

    By Rowena Lam, Senior Director of Product at IAB Tech Lab Everyone is excited about AI agents that autonomously create campaigns, discover optimal placement, execute strategies, optimize performance, and report results. They do all this while communicating with other agents to complete transactions. It’s automation at scale. It sounds great. The one word almost completely […]

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    Beyond Retrospective Damage Control: Cutting Off Harmful Content at the Source

    By Fiona Salmon, Managing Director at Mantis Content moderation has become one of the most heated topics in digital media. Since 2025, several steps have been taken in the US in line with the Trump administration’s views on free speech, including relaxing fact-checking processes for Facebook and YouTube, and the recent decision to ban European […]

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    From Cart to Couch: How Retail Data Is Powering the Next Era of Premium Video

    The lines between retail media and premium video are disappearing fast – and the convergence of retail data and premium streaming is reshaping how marketers define audiences, measure success and drive real-world sales lift. Cynopsis asked Molly Ryan, Director of Agency Partnerships, Kroger Precision Marketing, for her take. You work at the intersection of retail […]

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    TV And Video Convergence Is ‘Fair’ At Best: Here’s What 10 Execs Want Fixed In 2026

    By Alyssa Boyle This piece was originally published on Chief Marketer Network brand AdExchanger. Convergent TV World conference is taking place on March 5-6 in New York City. Click here to register. “Transitional.” “Developing.” “Work-in-progress.” Those are the best descriptions of the current state of TV and video convergence, according to industry experts that Cynopsis […]

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  • Cynsiders

    Retail Influence vs. Conversion: Turning Sports Advertising Awareness Into Action

    By Murry Woronoff, Director of Research at Adtaxi Every year, brands invest billions to align themselves with the world’s biggest sports moments, from the Super Bowl to the Winter Olympics, the FIFA World Cup, and the NBA Finals. The promise is scale. Emotion. Cultural relevance. But here’s the uncomfortable truth revealed by consumer research: while […]

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    AI Won’t Save You From Your Bad Data

    By Brian Silver, EVP of Global Marketing Solutions at TransUnion At CES this year, AI was everywhere. But the thing that stood out most was not a flashy demo or a new use case. It was a statistic: 60 percent of AI projects will be abandoned this year because companies are not ready from a […]

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