Kait Shea
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B-to-C Events
How Superhuman Used SXSW as Launchpad for its Rebrand and AI Ethos
Three days of panels, performances, comedy sketches—and an interactive journey through the evolution of communication When Grammarly merged three AI-forward productivity platforms and rebranded as Superhuman just before the holidays, the timing wasn’t quite right for a large-scale debut. But by the time March and SXSW 2026 rolled around, the company saw a clear opening […]
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B-to-B Events
The Brief: Mulch Mobiles and T-Rex Leather
This week’s hot takes on hot topics in experiential marketing cover Lowe’s Mulch Mobile, ship resurrections and lab-grown T-Rex Leather.
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B-to-C Events
The Brief: Y2K House Parties and Mechanical Condiments
This week’s hot takes on hot topics in experiential marketing cover Y2K house parties, chocolate heists and “Ride the Ranch.”
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B-to-C Events
We Were at Barbie Dream Fest—Here’s What the Viral Event Was Really Like
Oh, Barbie. We wanted to go party. Alas, we spent a lot more time scratching our heads at Barbie Dream Fest 2026 than enjoying the experience. Hosted March 27-29 in Fort Lauderdale, FL, the cost of tickets to the inaugural convention ranged from roughly $70 for a day pass to $450 for a VIP weekend […]
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B-to-B Events
Eight Pro Tips on Using Real-Time AI Language Translation in B-to-B Events
As b-to-b audiences become increasingly international, and brands prioritize accessibility and inclusivity, real-time AI language translation is becoming a powerful addition to the event marketer’s toolkit. From traditional, large-scale conferences to sales kickoffs and beyond, companies are investing in AI-powered translation tools and platforms designed to enhance engagement on-site, and save time and resources behind […]
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B-to-C Events
The Brief: Garden Parties and Beauty Multiverses
This week’s hot takes on hot topics in experiential marketing cover Pink Ben, haircare torture tests and the beauty multiverse at SEPHORiA 2026.
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B-to-C Events
Launch Events: Three Lessons from Neutrogena’s ‘Adulthood USA’ Activation
Plenty of product launches are straightforward, but with a new adult acne line that is pushing skincare into new territory, Neutrogena had to be methodical about how it introduced its Evenly Clear collection. Enter: Adulthood USA, a neighborhood-themed experience for media and influencers that on Feb. 12 used everyday grownup responsibilities, like doing laundry and […]
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B-to-C Events
SXSW 2026: 18 Experiential Ideas and Themes Worth Stealing
For the first time in more than 30 years, organizers of the SXSW Conference & Festivals overhauled the show with a decentralized format that unfolded across downtown Austin—and brands activating around the city adjusted accordingly.
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B-to-C Events
The Brief: Delivery Runners and Color Seasons
This week’s hot takes on hot topics in experiential marketing cover racecourse Delivery Runners, a Hut Crust Connoisseur role and finding your “color season” at the inaugural COLORfest.
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B-to-C Events
Five Ways to Turn Pinterest’s Trends Data into an Event Strategy
Over the last six years, the Pinterest Predicts annual trends report has had an 88-percent accuracy rate, making it less of a forecast and more of a blueprint for what’s to come
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