John Saavedra
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Programming
‘The Audacity’ Dives into Dystopia
AMC’s “The Audacity” gets up close and personal with a group of megalomaniacs and Silicon Valley sickos.
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Marketers
MLS CMO on Growing U.S. Soccer Fandom Ahead of World Cup
With the 2026 FIFA World Cup set to kick off in June, Major League Soccer is presented with a unique opportunity to showcase U.S. soccer fandom and introduce new audiences to the league’s culture. The global tentpole event will be jointly hosted by the U.S., Canada and Mexico this summer from June 11 to July […]
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Programming
Tubi’s Growth Plan Involves More Creators
Tubi is on a growth trajectory after reaching profitability last year, a milestone that arrived earlier than expected for the Fox Corp.-owned AVOD.
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Programming
Spectrum News NY1 Expands Its YouTube & Social Presence
YouTube continues to grow its lead on TV screens, and pay TV and SVOD competitors are paying close attention. So are programmers.
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Programming
How the NBA, Fox, ESPN Use AI for Live Sports
The SportsPro NY conference featured lots of talk about AI and how live sports orgs are implementing it into their broadcast and streaming tech stack.
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Programming
AI, Personalization Shape New Era of Live Sports
When it comes to live sports, emerging technology and changing viewer habits continue to reshape how leagues, teams and media companies monetize content and keep sports fans watching.
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Programming
Comcast, Versant Target DTC Growth
Comcast’s NBCUniversal and Versant Media may have split at the start of the year, but on Tuesday, the two pitched similar visions for programming growth that involve leaning more heavily on DTC products and live sports, while also eyeing future bundling opportunities.
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Programming
PSKY Sets WBD Vision as Industry & Regulators React
Paramount CEO David Ellison was full steam ahead with his vision of a consolidated PSKY-Warner Bros. Discovery.
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Marketers
How Oura Is Bringing its Wearable Story to the Olympics
A look at Oura’s wearable story at the Olympics and how it’s approaching segmentation across various global markets.
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Marketers
Under the Hood of Honda’s Olympics Marketing Strategy
We spoke to Ed Beadle, VP of Digital Services & Marketing at American Honda Motor Co., for a look under the hood of its new Olympics campaign, influencer marketing efforts and overall sports strategy.
