John Saavedra
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Programming
Spectrum News NY1 Expands Its YouTube & Social Presence
YouTube continues to grow its lead on TV screens, and pay TV and SVOD competitors are paying close attention. So are programmers.
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Programming
How the NBA, Fox, ESPN Use AI for Live Sports
The SportsPro NY conference featured lots of talk about AI and how live sports orgs are implementing it into their broadcast and streaming tech stack.
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Programming
AI, Personalization Shape New Era of Live Sports
When it comes to live sports, emerging technology and changing viewer habits continue to reshape how leagues, teams and media companies monetize content and keep sports fans watching.
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Programming
Comcast, Versant Target DTC Growth
Comcast’s NBCUniversal and Versant Media may have split at the start of the year, but on Tuesday, the two pitched similar visions for programming growth that involve leaning more heavily on DTC products and live sports, while also eyeing future bundling opportunities.
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Programming
PSKY Sets WBD Vision as Industry & Regulators React
Paramount CEO David Ellison was full steam ahead with his vision of a consolidated PSKY-Warner Bros. Discovery.
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Marketers
How Oura Is Bringing its Wearable Story to the Olympics
A look at Oura’s wearable story at the Olympics and how it’s approaching segmentation across various global markets.
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Marketers
Under the Hood of Honda’s Olympics Marketing Strategy
We spoke to Ed Beadle, VP of Digital Services & Marketing at American Honda Motor Co., for a look under the hood of its new Olympics campaign, influencer marketing efforts and overall sports strategy.
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Programming
Comcast Upgrades Its Live Sports Experience
Comcast is investing heavily in live sports programming as well as new video features designed to enhance how Xfinity customers find and watch what they want. CFX looks at how the operator is leveling up the Xfinity sports watching experience.
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Programming
DTC, M&A Will Dominate Busy Earnings Season for WBD, Paramount, Disney
These are the big stories that will dominate a busy earnings season for WBD, PSKY, Disney and other media companies.
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Marketers
How NBCUniversal Is Marketing the 2026 Winter Olympics as a ‘Pop Culture Franchise’
NBCUniversal is set for “Legendary February,” a month of major sports events airing across its linear and streaming platforms that includes pop culture tie-ins with the Olympics.
