Social media is a key driver in the success of content marketing, but to measure this impact you need to have accurate data. To do this, marketers need to implement a system to tag all links to their site’s content placed on social channels. This requires parameters that can be focused on measuring each individual…
Quora, the Q&A website, has launched Online Now, a new feature that be visible in its Ask to Answer product. As the name conveys, Online Now will show when experts relevant to a question are on the site now, akin to an online status. This could be great for questions that are time-sensitive, and could…
Groupon is now offering free standard shipping and returns for the discounted products sold through Groupon Goods. Free shipping is offered for orders in the U.S. and Canada of at least $15 before tax. Returns on eligible products are free within 14 days. This move comes as Groupon tries to push its Goods section as…
Mark Cuban, known for his ownership of the Dallas Mavericks and his appearance on “Shark Tank,” is frustrated with Facebook and is taking his businesses away from the social network. A couple weeks ago, he took a screen shot of an offer from Facebook to pay $3,000 in order to reach 1 million people. “FB…
TroopSwap began in 2010 as a daily-deals business for veterans, but with the industry’s big players seeing slowing growth, the company is seeking to make a transition. “The firm’s Troop ID widget will provide online retailers and other Web sites with a window where veterans and active-duty military personnel can enter a unique user name…
The holiday season is wonderful for retailers. This year, online retailers should get to know the five common holiday shopping personalities so they can create campaigns that will influence all five personalities. They are: 1) Uber Planner, 2) Down to the Wire Procrastinator, 3) Cyber Monday Surfer, 4) Black Friday Fanatic and 5) Green Monday…
By Peter Klein, senior vice president of media services at MediaWhiz Rodney Dangerfield would have loved affiliate marketing. It gets no respect, at least not from CMOs and senior marketers.
Timing, timing, timing. That’s what Jumptap’s latest MobileSTAT (“Simple Targeting & Audience Trends”) report is about. Among the findings meant to help mobile brands better engage consumers is that tablet usage spikes during the nighttime. Also, mobile click-through rate (CTR) spikes in December and January. “It’s About Time,” Jumptap’s October MobileSTAT report, mined its network…
Ambassador, a social marketing platform giving companies tools to reward customers for referrals, has generated an infographic detailing how businesses are capitalizing on Facebook. The social network offers a place where businesses can know their audience and tailor their messages accordingly. The infographic follows a user named “Ed” and his journey to becoming a brand…
As part of an agreement between Village Voice Media (VVM) and Yelp, Yelp will no longer say “Best of [city name].” Instead, Yelp will go back to this format: “Best of Yelp: [city name].” This comes less than a month after VVM filed a complaint against Yelp regarding the “Best of” phrase in various cities.…
