According to estimates from eMarketer, real-time bidding (RTB) digital display ad spending will account for 13 percent of total digital display ad spending this year, or $1.9 billion, up 149 percent from the spend last year. RTB is expected to account for 19 percent of total display ad spend next year, and will account for…
Facebook has confirmed that it’s launching a “Share” button for its mobile News Feed, according to TechCrunch. The button is now available on Facebook’s mobile site and will be available on the iOS and Android apps soon. The mobile “Share” button will do what the Web version does: allow users to repost links, photos or…
Laptops and desktop computers are so 2011. According to comScore, mobile phones and tablets now account for 1 in 8 total Internet page views in the U.S., and by the end of 2012 smartphones will become the mobile majority. As a result of this tidal wave of a trend, the mobile ecosystem and location-based interactions…
Foursquare’s pursuit of a fourth round of funding turns the heat up on the growing battle between the location-based social network and Yelp. While the latter has a strong head start, the monster wave that is mobile
Groupon is in trouble, an observation that can be made just by seeing the decline of the daily-deals company’s emails. Chances are, Groupon will be dead in 2013, according to one writer. There are three reasons why: 1) Groupon was and is a bad deal for most businesses, 2) businesses that need Groupon’s services most…
If you’re having difficulty coming up with ideas for new articles for your business blog, you’re in luck: Social Media Examiner offers these seven ways to find new and interesting content ideas for your blog. Among them is Bottlenose, which offers a live look at what’s trending in social media right now. The Sonar tab…
Econsultancy hosted about 600 marketers in London for its Funnel B2B marketing conference. Here’s a rundown of a load of takeaways and sound bites from the speakers at the conference. For instance, Catherine Toole, CEO of Sticky Content, says to reuse content and aim for 3-4 pieces of content when you interview someone; Kleran Flanagan,…
Promo Labs Rebrands as OutboundEngine, Reaches Beyond DIY Email and Social Tools AUSTIN, TX-OutboundEngine,
This continues our series of profiles of local-commerce companies. The purpose of these Q&A spotlights is to give merchants, marketers and others in the industry a look at what some deal platforms out there are doing. These profiles are also meant to offer different outlooks on the future of the local-commerce industry. This week we’re…
Facebook is testing a new option to allow users to reply to specific comments for page posts. Threads on page posts will be sorted by an algorithm to boost the most engaging comments toward the top. This will make comments on page posts more like Facebook’s comments plug-in for third-party sites, which have had both…
