Joanna Gerber, Author at Chief Marketer

WPP Braces For Big Change, As New CEO Cindy Rose Says It Will Ditch The Holdco Label

During Thursday’s earnings call, CEO Cindy Rose announced a new plan to reposition WPP as a single company, rather than an agency holdco.

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Marketers

Why Custom Algorithm Company 59A Cares So Much About Offline Data

59A develops brand algorithms by looking at both online and offline data points to determine who to reach and where to target them.

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AI

One Chatbot’s Journey To Introducing Ads That Don’t Suck

Luzia wanted ads that were specifically designed for an AI chat interface. It found a solution in generative AI ad network Koah.

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Marketers

I Asked ChatGPT Where My Ads Were – But It Was Wrong, OpenAI Said

It’s official: ChatGPT has launched ads and the test will expand in the coming weeks. But don’t ask the LLM for details, unless you’re looking for misinformation.

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AI

How GEO Startup Evertune Found Its Way Back To Programmatic Targeting

Evertune’s new feature allows advertisers to run programmatic ad campaigns directly on the sites and pages most often cited by AI chatbots.

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AI

IAB’s New AI Regulations Give Advertisers A Starting Point – But Plenty Of Questions Remain

The IAB’s new framework aims to standardize when AI in ads should be disclosed, but a lot is still left up to interpretation.

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AI

When Does AI Help Vs. Hurt Marketing? This Video Ad Platform Aims To Draw The Line

Marketers claim they want control over creative production, but the moment a new AI tool hits the scene, they’re suddenly all about convenience. AI video ad platform Airpost, which launched last month, does its best to find that happy medium. Today, it announced $4.1 million in seed funding. If your company wants to give up […]

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