Author

Juanita Chavarro Arias

  • B-to-C Events

    Super Bowl LIX: PepsiCo Leans into NOLA Cuisine and Culture at the Chips & Sips Quarter

    At last year’s Super Bowl LVIII in Las Vegas, PepsiCo took over the sidewalk area in front of the New York-New York Hotel & Casino with its Chip Strip, one of the weekend’s most popular pop-up experiences. (After all, who could pass up the chance to get married by Chester Cheetah in the Cheetos Chapel?) […]

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  • B-to-C Events

    Let the Good Times Roll: Eight Standout Vehicles Spotted in NOLA During Super Bowl LIX

    New Orleans is one of the country’s most walkable cities, and we were among the 100,000-plus visitors in town for Super Bowl LIX who took advantage of sidewalks and side streets to cover the short distances between event and activation venues—even when it got a bit hot and humid outside. Strolling around the city allowed […]

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  • B-to-C Events

    Super Bowl LIX: The Sights, Sounds and Flavors We Took in Around the Big Easy

    This year marked New Orleans’ 11th time hosting the Super Bowl—tying with Miami for the most NFL Championship games—and, as expected, the Big Easy certainly showed it knows how to party. What else would we expect from the home of Mardi Gras? Local food, music, architecture and traditions shined through the events and experiences presented […]

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  • B-to-B Events

    Company Rock Stars

    In the age of influencers, companies are leaning into influence, showcasing their leaders, their people, and becoming more public-facing, all to help their target audiences (internal and external) feel more connected to the brand. Indeed, it’s the company rock star era, with luminaries like Richard Branson having helped pave the way. “People want to consume […]

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  • B-to-C Events

    Executive Q&A: Daiya CMO John Kelly Talks Nostalgia Marketing and Dairy-free Sampling

    Daiya, a dairy-free cheese foods brand, has put its own spin on FOMO (fear of missing out), introducing consumers to FOMOO (fear of missing out on dairy). And no one missed out more than those who didn’t get into Crustbuster, Daiya’s retro-inspired pizza rental store at SoHo’s Upside Pizza on Jan. 24. More than 500 […]

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  • B-to-B Events

    L.A.-Based Event Profs Share Perspectives on the Wildfires’ Impacts

    In the wake of the wildfires that erupted across the L.A. area on Jan. 7, the events and entertainment industry has come together to offer support, resources and aid to neighbors, friends, families and colleagues. Tonight, stars like Billie Eilish, Lady Gaga, Olivia Rodrigo, Sting, Jelly Roll, Anderson .Paak and Stevie Nicks will be performing […]

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