Fanta Rolls New Global Campaign into Stores: Q&A

|  by Brian Quinton

Fanta may want its consumers to be “Less Serious,” but the bright and bubbly soda brand is very serious about unleashing its most unified and largest global marketing program to date aimed directly at teens and moms.

Augmented Reality Sweepstakes Helps A&E Debut ‘Breakout Kings’

|  by Brian Quinton

A&E is promoting its new series, “Breakout Kings,” with a sweepstakes where players hunt down augmented-reality fugitives on their iPhones. The “Catch a Con” sweepstakes, run by augmented reality platform GoldRun, pulls players into the plotline of the show to hunt down escaped prisoners hiding out in New York’s Union Square, Chicago’s Magnificent Mile, Philadelphia’s…

What Brand Marketers Should Ask Their Search Agencies

|  by Brian Quinton

Google considers its search algorithm a rather nimble moving target and makes prominent public mention of the fact that the formula it uses for calculating which pages come out on top in organic search undergoes approximately 500 annual revisions, large and small.

Local Mobile Ads Drive Mobile Shopping: Study

|  by Brian Quinton

Location-based mobile ads are not only bringing people into retail stores, but they’re driving mobile commerce. That's one finding from a new quarterly report from location-based mobile media channel JiWire