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Articles by Beth Negus Viveiros
Ocean State Job Lot Tests Online Video Offers
Online video is helping Ocean State Job Lot connect with customers and showcase the humorous side of closeout shopping deals.
Don’t Just Be a Talking Head in B2B Video
Compelling B2B video doesn’t necessarily need Hollywood-standard production values, but it does need personality.
Sharknado 3’s Storm of Marketing Tie-Ins
It’s okay, you can admit it: Either live or on DVR, you watched “Sharknado 3: Oh, Hell No!” this week. And you flippin’ loved it.
Rave About Your Fave Marketing Tech
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Who You Need for a Great Content Marketing Team
Do you have a huge bench of seasoned writers, editors and analysts on your content marketing team? Or, more likely, is it just you, you, and, well…you?
Why You Should Be at B2B LeadsCon
In B2B marketing, it all starts with leads—you need to acquire them, nurture them and then guide them to convert. Figuring out the best plan to make that happen is essential
Dow AgroSciences Digs Deep to Engage Farmers
Keeping a focus on their true customers helped Dow AgroSciences connect with farmers in the fields and at live events. “We used Twitter, not just to post messages but to gain insights from a broad base of customers,” said Mike Fredrick, executive director, Bader Rutter, speaking at BMA15. “We paid attention to retweets and favorites.”…
Adapting to the New B2B Digital Normal
“The face of B2B is not what it used to be,” Google's Jim Lecinski told attendees BMA15.
Putting Editorial Content at the Heart of B2B Marketing
Travelers uses three distinct types of marketing content to engage business insurance prospects.
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